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source: Audi AG
State-of-the-art digital showroom with Customer Private Lounge
6,500 square meters of space for a special customer experience
Sales chief Hildegard Wortmann: “Dealerships are and remain the backbone of our business”
Together with Swedish dealer Din Bil in Kista, Audi has opened one of the most modern and largest Audi Centers in Scandinavia. With a digital Customer Private Lounge, state-of-the-a...
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photos/video: Audi Sport
Read about the details HERE
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source: Audi Sport
Outstanding performance: SUV and SUV coupe from Audi Sport
Coupe-like silhouette: Audi RS Q3 for the first time also as Sportback
Award-winning five-cylinder unit: the 2.5 TFSI with more power
Audi Sport presents the new edition of the RS Q3 (combined fuel consumption in l/100 km*: 8.9 - 8.8 (26.4 - 26.7 US mpg); combined CO2 emissions in g/km*: 203 - 202 (326.7 - 325.1 g/mi)) and with the RS Q3 Sportback (combine...
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source: Audi AG
Initiative “&Audi” interviewed 21,000 people about autonomous driving
Five user types show how attitudes to self-driving cars are related to lifestyle
Euphoria amongst the Chinese, young people and high earners, room for improvement in knowledge
From the suspicious driver to the tech-savvy passenger: in the representative online study “The Pulse of Autonomous Driving”, Audi has produced...
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words: Bill, photos: Audi AG
Over the years, quattro Magazine editor-in-chief, George Achorn, and I have taken many long road trips to Audi Club events, races, and car shows. We've logged thousands of miles together and occasionally run out of things to talk about. So how did we kill time? We would come up with back stories of the people driving around us. Some were humorous, some were fantasy but it did the job...we've never gotten ...
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source: AddArmor, photos: Jay Leno's Garage
Editor's note: Read about the debut of the World's Fasted Armored Car HERE
Jay Leno Stymies An Attacker With The AddArmor 200-MPH Audi RS7
Jay Leno recently played the role of East Coast wise-guy on his popular CNBC show “Jay Leno’s Garage.” The segment involved Jay driving AddArmor’s APR-tuned Audi RS7 to evade a staged attack from Joe Vega, AddArmor’s VP of Research & Devel...
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words: Bill, photos: Audi Canada
There's a feeling of change in the air and it's not the coming of fall...it's the arrival of the Audi RS 6 Avant on the shores of North America. Nothing has shaken the world of North American Audi-philes as the news that the almighty Avant is coming and now, the reality is closer.
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The RS 6 Avant is now on audi.ca and while you can't or...
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source: Digital Trends
Audi is simplifying its lineup to cut costs and increase profits. The automaker has already pared down its line by 27% as it aims for an eventual 45% reduction. Audi believes more youthful shoppers aren’t going to want the same things older customers desire. Most people younger than 35 have less spending money than older buyers, and Audi believes the company must start concentrating on smaller, less expensi...
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words: Bill, photos: Audi Club International Slovensko
Did you know that Audi Club North America is part of a larger group called Audi Club International? There are clubs in Germany, Mexico, Switzerland, Luxembourg, the Netherlands, Italy, and Slovakia. It's the last club that created this masterpiece.
Recently, ACI Slovakia assembled 193 Audi vehicles to make the Four Rings you see above. Each rings's diameter was 45m (148ft) and the wid...
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source: Audi AG
Package of measures covers the entire value chain
Bram Schot, Audi CEO: “We recognize a responsibility for our cars over their lifecycles”
Audi and the Volkswagen Group are among the first automobile manufacturers to commit to the Paris Climate Agreement. The company has set itself the ambitious goal of successively reducing vehicle-specific CO2 emissions by 30 percent by 2025 – compared with r...
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words: Bill, photos: Bourguignon Classics
When was the last time you saw an Audi V8? When was the last time you saw one with only 218km (135 miles)? It was Audi's first car powered by a V8 hence the simple name of V8. As the name implies, it's powered by a 3.6L V8 (the 4.2L were in models built from 1991 to 1993). Hans-Joachim Stuck and Frank Biela drove the competition model V8 to back to back DTM titles in 1990 and 1991.
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source: Digital Trends
Digital Trends sat down with some of Audi's top executives to learn about how the company sees itself evolving during the 2020s.
Audi introduced two completely different cars during the 2019 Frankfurt Auto Show. Its go-fast Audi Sport division presented the second-generation RS 7, a 600-horsepower fastback powered by a sonorous V8 engine. The company also unveiled a highly futuristic design study named AI:Trail (...
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source: ABT Sportsline
Audi A6, A7 and Q8: three characteristically different premium cars, each available with the 3.0 TFSI engine, delivering 340 hp (250 kW) as standard. That all sounds rather appealing, but ABT Sportsline boosts the turbo-charged trio beyond the 400 hp mark, now. This is made possible by the performance upgrade ABT Power, which is based on the high-tech control unit ABT Engine Control (AEC). To quote speci...
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words: Bill, photos: Hemmings.com
With the RADwood and Youngtimer movements, cars from my youth are climbing higher and higher in price. The silver lining though is that examples of these cars are popping up everywhere and in fantastic condition but...the price reflects this. Here's a fantastic example of an Audi Quattro for the low price of $85,000. Ok, now that we've gotten that out of the way, let's look at this time capsule. Here's th...
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source: Audi AG
Innovation makes it easier to apply sealing material
Precise metering reduces material consumption and saves weight
Improved ergonomics for employees
At its paint shop in Győr, Hungary, Audi is testing a new method of body sealing. Before a car is given its paint finish, a paste-like sealing material is applied to areas such as the weld seams. This improves vehicle acoustics, guards against corrosion and seals off the...
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source: Fourtitude
Editor's note: This is an article from 2014. At that time, quattro Magazine's editor-in-chief was the editor-in-chief of Fourtitude.
If you’ve been to the IAA, you know it’s gigantic. Likely the biggest auto industry show in the world, the event is spread across a massive complex of show halls. The Volkswagen Group less Audi takes up an entire show floor. Audi builds its own makeshift structure in ...
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source: Audi of America
New-for-2019 MMI touch response infotainment system delivers robust, intuitive experience for driver and passengers
Natural voice controls, as well as handwriting recognition and haptic feedback, provide multiple touchpoints that enrich experience
The Wards 10 Best UX award evaluates vehicles based on user experience behind the wheel, including connectivity, infotainment, advanced driver-assistance sy...
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source: Audi Sport
Customer teams dominate FIA CEZ in the Czech Republic with the Audi R8 LMS
First podium finish for Baporo Motorsport in GT Cup Open Europe
Brink Motorsport leads teams’ classification with Audi RS 3 LMS in Scandinavia
Audi Sport customer racing delivered a strong performance on the race track at Brno thanks to its customer team Olimp Racing. In the FIA CEZ, the GT3 sports cars of the Polish te...
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source: Audi AG
Emissions-free driving in the great outdoors
Four electric motors and a quattro drive
Aicon and friends: Audi bringing all four visionary vehicles to the IAA
Audi is completing its quartet of visionary vehicles and will be at IAA 2019 to showcase an electric off-roader for the future of road transport: the Audi AI:TRAIL quattro, a comprehensive concept for sustainable mobility off the beaten track....
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source: Audi Sport
Championship leader René Rast last year scored the maximum number of points
Immediate rival Nico Müller to contest 100th DTM race
Home round for Mike Rockenfeller and Audi Sport Team Phoenix
Who will be the 2019 DTM Champion? This question may be answered as early as on this weekend (September 14/15) at the Nürburgring (Saturday and Sunday live starting at 1 PM on German channel SAT.1).
“Following the ea...