Four Rings Opens Largest Audi Center In Scandinavia
source: Audi AG
State-of-the-art digital showroom with Customer Private Lounge
6,500 square meters of space for a special customer experience
Sales chief Hildegard Wortmann: “Dealerships are and remain the backbone of our business”
Together with Swedish dealer Din Bil in Kista, Audi has opened one of the most modern and largest Audi Centers in Scandinavia. With a digital Customer Private Lounge, state-of-the-art workstations and a flexible building, the Audi Center Kista is optimally prepared for the future. It places the customer even more squarely center stage in line with the new Audi strategy “Consistently customer.”
The Audi Center Kista, located in northwest Stockholm, provides customers and prospects with numerous experiences: One of the largest digital showrooms in Scandinavia with multiple options for charging electric cars or the Customer Private Lounge as a comfortable consulting suite in the style of an exclusive bespoke studio. Here the personalized Audi dream car can be displayed in a true-to-original 360° view. Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG: “Dealerships are and remain the backbone of our business. Particularly with new technologies, our dealers are the central point of contact for customers. With state-of-the art Audi Centers like our newest in Kista we are driving forward future-oriented topics like electrification and digitalization together with our partners and are bringing them to life for our customers.” Together with Jens Wetterfors, CEO Din Bil Sweden, and Johannes Sieberer, Porsche Holding GmbH, Wortmann opened the new 6,500 square meter building in the heart of Stockholm’s IT hub. The Din Bil Sweden Group operates the Audi Center Kista, which is owned by Porsche Holding GmbH.
The staff, that all moved from the old Järva Krog location to Kista, will also have their own highlights: Rooms flooded with light, state-of-the-art workstations and a service workshop geared optimally to employee needs with plenty of daylight. And the planning of the building is also future-oriented: This high-volume Audi dealership in the Swedish capital plans to deliver 1,400 new cars in 2020. The building can also be extended where necessary, making it ideally prepared for the new and used car markets.
Sweden ranks among the lead markets in Europe for electric mobility and is therefore an important core market for the Audi e-tron*, with deliveries here already totaling around 500 units. Porsche Holding, Din Bil and AUDI AG have also prepared the Audi Center Kista for new electric vehicles. These can be charged quickly and easily at charging points offering a total capacity of 800 amperes.