Digital Trends: Audi Streamlines Its Product Offerings To Appeal To Younger Buyers

source: Digital Trends

Audi is simplifying its lineup to cut costs and increase profits. The automaker has already pared down its line by 27% as it aims for an eventual 45% reduction. Audi believes more youthful shoppers aren’t going to want the same things older customers desire. Most people younger than 35 have less spending money than older buyers, and Audi believes the company must start concentrating on smaller, less expensive cars for that more youthful segment…

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