Take Charge: Audi e-tron prototype – Recuperation Test

[source: Audi AG] Highly efficient: up to 30 percent more range thanks to energy recuperation World premiere in electric cars: the electrohydraulically integrated brake control system Strong performance: up to 300 kW and from 0 to 100 km/h (62.1 mph) in less than six seconds The Audi e-tron prototype combines enormous power and high efficiency. With a system output of up to 300 kW, the full-size SUV with a fully electric drive accelerates from zero to 100 km/h (...
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Magnus Racing Sees A Lot of Positive in Top-10 at Road America

[source: Magnus Racing] ELKHART LAKE, Wisconsin (August 6, 2018) – Following a wild up-and-down race in which Magnus Racing drivers John Potter and Andy Lally worked their way up through the field to be ranked as high as sixth, the team can still take a lot of solace in yet another top-10 finish in their 2018 IMSA WeatherTech SportsCar Championship campaign. “Looking at the car after the race, there’s a lot of things to look positively at,” stated Magnus Racing team owner and ...
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Disappointment in Canada: EKS Audi Sport Only Fourth

[source: Audi Sport] Mattias Ekström misses podium by a hair’s breadth In spite of rocket start: Andreas Bakkerud’s race ends in semi-finals A crazy race weekend with many highs and lows: in round seven of the FIA World Rallycross Championship at Trois-Rivières, Canada, Mattias Ekström as the best Audi driver placed fourth with a small deficit. During the season’s first overseas race both Mattias Ekström and his teammate, Andreas Bakkerud, shone with...
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Audi Achieves Solid Financials in First Half of the Year and Anticipates Growing Challenges

[source: Audi AG] Audi Group: €31.2 billion revenue, €2.8 billion operating profit, operating return on sales of 8.9 percent CFO Alexander Seitz: “We are keeping Audi on track in an exceptional year” Audi transformation plan: implementation of first measures with positive earnings effect of more than €0.5 billion in full year In the first half of 2018, the Audi Group increased its revenue to €31.2 billion and its operating profit to €2.8 billion. The F...
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Audi and Ericsson To Pioneer 5G For Automotive Manufacturing

[source: Audi AG] Premium automobile manufacturer Audi and 5G innovation leader Ericsson (NASDAQ: ERIC) are announcing plans to pioneer the use of 5G technology for automotive production. At Audi’s headquarters in Ingolstadt, Germany, the two companies agreed on a range of activities exploring the potential of 5G as a future-proof communication technology that can meet the high demands of automotive production. Audi and Ericsson have signed a Memorandum of Understanding (MoU) and ...
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Car & Driver: 2017 Audi Q7 Long-Term Road Test Wrap Up

[source: Car and Driver] Comfortable, capable, and quick, the Audi Q7 is one of the best luxury SUVs on the market, a distinction we made official by awarding it two straight 10Best Trucks and SUVs awards. Our long-term example arrived after the first trophy was handed out for 2017—the first year for the second-generation Q7, which improved upon its predecessor without abandoning its best attributes. Crucially, the current Q7 shed noticeable mass while retaining its family-friendly s...
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Find of the Day: Former Prince Harry Audi RS 6 For Sale

We typically choose Find of the Day cars on the market from cars available in the USA for our predominantly American readership... typically. On occasions we will make an exception, and the grey RS 6 Avant you see here qualifies. You see, it was driven for a year by England's Prince Harry, and for royal watchers it was perhaps most paparazzi-famous when the young prince used it to take then girlfriend Meghan Markle to Pippa Middleton's wedding reception. If we had to guess, we'd proba...

ABT Power Upgrades Now Also Available in the United States

Good news for North American ABT clients: Starting August 1st 2018 ABT will be offering a selection of their highly sought-after power upgrades in the US! In the beginning the technologically advanced and extensively tested separate performance ECU (engine control unit) will be available for the current model Audi S4/S5, Audi SQ5 and Audi Q7 3.0 TFSI. A power upgrade for the 2018 Audi RS5 is exclusively available for customers when ordering the limited edition ABT RS5-R package. ABT ...
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1934 Horch 780B Cabriolet Headed to Bonhams Monterey Auction

With Monterey Car Week looming, including a great number of classic car auctions, it's worth keeping track of places to be and events not to miss. Earlier this week we provided a general breakdown of the highly crowded Monterey Car Week schedule. Now, we're happy to add to that list with a callout to Bonhams' Quail Lodge Auction. Bonhams is quickly becoming the auction not to miss for Audi enthusiasts. Last year included a Sport quattro as part of a Group B collection, and also a pre-war ...

Rallycross: first overseas round for EKS Audi Sport

[source: Audi Sport] Second half of the World RX season begins in Canada Final races live on SPORT1 for the first time With two Audi S1 EKS RX quattro cars that have received detailed improvements EKS Audi Sport will compete at Trois-Rivières, Canada, on August 4 and 5. The race weekend is ringing in the second half of the FIA World Rallycross Championship (World RX) season. Detailed improvements to the suspension and engine of the Audi S1 EKS RX quattro prov...
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Audi exclusive Mocha Latte A4 allroad at Walter’s Audi

"Buick Beige"? The hell you say. The Audi exclusive color Mocha Latte may be on the beige end of the spectrum, but it's anything but boring. It's been a unique regular amongst Audi exclusive builds, here most recently on an allroad that's in inventory over at Walter's Audi in Riverside, CA. Mocha Latte first wowed Audi aficionados when it landed on an RS 6 in the Audi Forum Ingolstadt. Consider it an extension of the lighter toned paint trend that ushered in the likes of Nardo Grey, its a...

Lumma Design with New SQ5 Widebody

[source: Lumma Design] Striking, sporty, individual - the conversion kit LUMMA CLR 5S for SQ5 (type FY) visually focuses on the sporting ambitions of the performance SUV from Ingolstadt. The powerfully drawn body components in combination with exclusive wheel sets give the vehicle a very expressive character.    Sporty appearance    Parts made of high-quality PUR-RIM-plastics    "Made in Germany"    TÜV-certificate    Matching exclusive wheel sets in various designs ...

The APR RS 3 Front Mount Intercooler System (FMIC)

[source: APR LLC] The APR Intercooler System is a massive front mounted upgrade that dramatically reduces intake air temperature (IAT), minimizes heat soak, and provides increased performance! The system is an easy to install, direct bolt-on design, that is recommended at every stage of performance. Quick Facts: Dramatically lowers intake air temp (IAT) - Increases HP while minimizing power-robbing heat soak! Dynoed 26 AWHP over to the factory system (STG 1 93)! Effective cooli...
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One-two-three for Audi R8 LMS at Hockenheim

[source: Audi Sport] Audi Sport customers win two DMV GTC races Trophies for drivers of the Audi R8 LMS GT4 First victory of the season for Audi RS 3 LMS in Italy Privateer Audi drivers continued the Audi R8 LMS winning streak during the sixth DMV GTC race weekend. Audi R8 LMS GT3 Seven trophies at Hockenheim: Audi Sport customer racing teams celebrated a host of success with the Audi R8 LMS during the sixth DMV GTC race weekend. Fabian Plentz won the...
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What If Audi Built the R8 in the 1980s?

In the slow news cycle that is the summer season between international Auto Shows, British car buff magazine AutoCar is getting creative by having dutch designer Ruben Ooms imagine modern era models had they been introduced in eras well ahead of their time. Very interestingly, the Audi R8 has made the cut for their imaginings. There is no doubt that the late 1970s and 1980s had Audi very seriously focusing on quattro. The ur quattro (coupé) built the legend that is the modern era of the...

Choice Gear: Blipshift with Audi Group B T-shirt Design

We'll admit it. We're suckers for a cool T-shirt design and this Group B rally design from Blipshift most certainly qualifies. The car shows Audi's short wheelbase S1 catching air in the 1,000 Lakes rally. Notably, 1,000 Lakes in Finland is very well known for its many, many jumps. The route is brutal on cars, sending them airborne and then crashing back down to the ground over, and over and over. It certainly makes for fantastic photography... and T-shirts. Worth reminding, this is Bl...

Audi PB 18 e-tron: Show Car World Premiere at Monterey Car Week

Reveal at Laguna Seca racetrack on Aug. 23, 2018 Futuristic electric design study for the performance enthusiast driver Emotion instead of emissions: powerful electric drive HERNDON, Va., July 30, 2018 – Audi will unveil an electric-drive supercar concept during the 2018 Pebble Beach Concourse d’Elegance Week. The reveal will take place between 5–7 p.m. on Aug. 23, 2018. The concept car will be on display throughout the week along with Audi Sport race, vintage and production...

Video: Donut Media on History of Audi S4

A regular in automotive backstory fed as video, Donut Media has applied their quick clip and humorous spin to the Audi S4. Admittedly, we think they're editorializing just a bit, but the video is still entertaining and so warrants a mention. The S4 model has a long history of being an enthusiast favorite over the years. In as much, it was naturally in the crosshairs of Donut's enthusiast car focus. With such a long history, you may not be surprised to see them spend the first seven minute...

More Q3 Pics and Info from Germany

With the Audi Q3 now effectively revealed, Audi Deutschland has begun the rollout of even more information on they German market consumer website. This means those hotly anticipating the new Q3 can get an even better read on just what to expect. Worth noting, Audi.de is only offered in German. Even if you're not a Google Translate expert though, we suspect you'll at least enjoy the greater mix of photos and specs represented. Most prominent is an amber-colored Q3 in a color called Pul...