“Vorsprung 2030“: Audi Accelerating Transformation

  • Audi strategy focused on profitable growth and differentiation
  • New Audi models from 2026 will be all-electric – combustion engine production to end in 2033 – extensive ecosystem for electric cars under development – Audi expanding after-sales offering to include intelligent hardware and predictive service
  • Sustainability enshrined in management processes

Audi wants to be a sustainable, social, and technological leader by 2030. The premium brand wants to offer electric vehicle customers an unparalleled onboard system with its own ecosystem. “The corporate strategy ‘Vorsprung 2030’ will ensure that Audi remains viable long into the future,” says Audi CEO Markus Duesmann. The pace of change in our society is rapidly increasing. That’s why we’re accelerating our own transformation.” A few weeks ago, Audi announced that starting in 2026, it would only launch new models on the global market that are equipped with electric drive systems. The company will gradually phase out production of its internal combustion engines between now and 2033. This clear decision was the result of an intensive strategy process with the ambition to continue to grow profitably.

In order to continue living up to Audi’s “Vorsprung durch Technik” (“Progress through Technology”) slogan in the future, the Board of Management spent the past few months formulating the company’s new “Vorsprung 2030” strategy.With a firm date now set for the company’s transition to e-mobility, the brand with the four rings is resolutely tackling its transformation. Audi embraces its role as a pioneer and driver of innovation in the automotive industry. “‘Vorsprung durch Technik’ remains necessary because we can only solve many of the world’s major problems, such as carbon emissions and global warming, through the use of clean technologies. We view ourselves as a company that guarantees the freedom and individual mobility of our customers,” emphasized Duesmann. That is why Audi is focusing on zero-emission drive systems. “We don’t simply develop technology for its own sake. It must be consequential and effective in keeping the world moving.”
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