- Audi is driving the integration of its cars into the digital world of its customers
- Amazon Alexa available in the fully electric Audi e-tron
- Seamless integration of the voice service into the car’s MMI system
- Alexa planned for additional models and markets
In systematic pursuit of its digitalization strategy, Audi is offering its customers ever-greater in-car connectivity. The latest example: The new, fully electric Audi e-tron SUV has Amazon’s Alexa Voice Service on board. It is seamless integrated into the car’s MMI operating system – no smartphone is necessary.