11 Jul 2024

Audi Tradition Presents Auto Union Type 52 at Goodwood: Imagined 90 Years Ago, Now Brought to Life.

[gallery link="file" columns="1" size="full" ids="103749"] Presentation of the Schnellsportwagen with impressive design and exceptional driving performance at the Goodwood Festival of Speed 2024 Auto Union Grand Prix race car as the technical foundation Stefan Trauf, Head of Audi Tradition: “Our goal with this dream car that remained a dream in its time is to get everyone excited about design and technology.” [source: Audi AG] Everyone knows the Auto Union Silver Arrows, the...
12 Jan 2024

Audi Tradition to Celebrate Multiple Anniversaries in 2024

[gallery columns="1" link="file" size="full" ids="95615"] As a service for the media and fans, the “Anniversary Dates 2024” booklet details over 30 anniversaries across Audi’s history It highlights various aspects of Audi’s history, including products, the company, and motorsports [source: Audi AG] The most notable anniversaries at a glance: In the “Anniversary Dates 2024” digital booklet Audi Tradition details this year’s anniversary highlights and summarizes over 3...
6 Nov 2023

Lecture at the Audi museum mobile: The “New Plant” – The History of the Auto Union Plant in Ingolstadt

[gallery link="none" columns="1" size="full" ids="92481"] source: Audi AG The company today known as Audi was once “Auto Union”. The plant with the four rings on Ettinger Strasse, now as big as the Principality of Monaco, was built in the late 1950s on a greenfield site on the outskirts of Ingolstadt. Audi historian Ralf Friese will recount how it all began in his lecture on Wednesday, November 15, entitled “The ‘New Plant’ – The History of the Auto Union Plant on Ettinger Strass...
Mon, Nov 06 , 2023 Bill
29 Mar 2023

Find of the Day: 1975 Audi 50GL

[gallery link="none" columns="1" size="full" ids="84621"] words: Bill, photos: Cars & Classic The Audi 50 3-door hatchback was produced from 1974-1978 and offered in 2 trims: the LS or GL. 180,812 were built and proved popular in Europe. Volkswagen rebadged it as the Polo and while the 50 production stopped in 1978 after one generation, the Polo is still being produced. This fantastic 50GL was fully restored in 2017 and is offered up for auction. Here's the ad: [gallery link="none" columns="...
Wed, Mar 29 , 2023 Bill
11 Jan 2023

Find of the Day: 1939 DKW F8 Meisterklasse Cabriolet

[gallery link="none" columns="1" size="full" ids="81725"] words: Bill, photos: Aaron Klimchuck via Bring A Trailer Ok...this 1939 DKW is in MUCH better condition than our last 1939 Find of the Day. I've actually seen this one run and drive and it's in phenomenal condition. Here's the ad: [gallery link="none" columns="1" size="full" ids="81722"] This 1939 DKW F8 Meisterklasse cabriolet was refurbished in Zwickau, Germany, before it was imported to the US under previous ownership. It was purchased...
Wed, Jan 11 , 2023 Bill
3 Aug 2022

Audi Motorsport – the Age of the Silver Arrows

[gallery link="none" columns="1" size="full" ids="74637"] source: Audi Magazine They were called the Silver Arrows and in the 1930s they were the most exciting and successful race cars on the planet It was obvious to everyone that sporting success had a major impact on vehicle sales which in turn spurred on competition on the track A rich history of motorsport competition and success is as much a part of the Audi brand as its reputation for outstanding design, innovation and engineering. ...
Wed, Aug 03 , 2022 Bill
21 Jun 2022

How the Four Rings Became the Audi Trademark: Auto Union AG Founded 90 Years Ago

[gallery link="none" columns="1" size="full" ids="73042"] source: Audi AG Audi, DKW, Horch, and Wanderer merge to form Auto Union AG in 1932 The Audi Tradition app: Information on Audi history as well as the Audi museum mobile and the vehicles on display there available online 24/7 As Audi’s trademark, the four interlocking rings symbolize the June 29, 1932 merger of four previously independent automobile manufacturers: Audi, DKW, Horch, and Wanderer. They are the roots of today’s AUDI ...
Tue, Jun 21 , 2022 Bill
15 Dec 2021

Find of the Day: 1961 DKW 1000 Universal

[gallery link="none" columns="1" size="full" ids="66957"] words: Bill, photos: AutoScout24 I'll admit...I'm no historian when it comes to Audi history. Sure, I know about Auto Union, Wanderer, Audi, Horch, NSU, and DKW. In 1932, DKW merged with Audi, Horch, and Wanderer to form Auto Union. After World War Two, Auto Union (based in Saxony) found itself in East Germany. In 1949, it was reformed in West Germany as Auto Union GmbH. In 1957, Auto Union was under the Daimler-Benz umbrella and then was...
Wed, Dec 15 , 2021 Bill
23 Dec 2020

Find of the Day: 1964 Auto Union DKW F89 Pickup

[gallery link="none" columns="1" size="full" ids="56686"] words: Bill, photos: Manuel Yetano Well this is new...or rather old. We've featured an Auto Union DKW F89L van before as a Find of the Day but I've never seen a pickup version such as this restored model. This one is in Argentina where apparently its lived its whole life...but you can bring this one home as it's well past the 25-year import law in the States (& 15 year in Canada). Here's the ad: Item specifics Condition: Used Year:...
Wed, Dec 23 , 2020 Bill
28 Sep 2020

Find of the Day: Auto Union DKW F89L Schnellaster Kastenwagen

[gallery link="none" columns="1" size="full" ids="53246"] words: Bill, photos: Dane Stewart I was really excited...I found a pristine Mars Red 1983 Audi Quattro that was perfect; started to write about it, and then...thought to search on our website to see if I had posted it before and lo and behold, I did back in September 2019. I was fooled by new photos of the Quattro. Oh well...it's still for sale if anyone is interested. However, this Find of the Day I know I've never feature...
Mon, Sep 28 , 2020 Bill
18 Jul 2020

A Two-fer Find of the Day: 2020 Audi exclusive R8 V10 and 1964 Auto Union 1000 S Sport Coupé

[gallery link="none" columns="1" size="full" ids="49506"] words: Bill, photos: Keyes Audi, Kucarfa B.V. As I prepared to fly solo on last night's Find of the Day: Throwdown Edition, I couldn't help but look back at last week's Audi Club vs Audi of America episode. While our guests were winning round after round, a vocal group of viewers were proclaiming that George should have won two of the rounds: Audi dealer stock and Audi classic. Here they are: First on the block is a 2020 Audi exclusive Mo...
Sat, Jul 18 , 2020 Bill
10 Apr 2020

LEGO Find of the Day: Auto Union Type C Racecar

[gallery link="none" columns="1" size="full" ids="45703"] words: Bill, photos: user redera00 via LEGO Ideas LEGO Ideas is a place where LEGO model builders present their ideas to be voted on (or supported) by LEGO Ideas members. Once they get to 10,000 votes, their creation will be reviewed by LEGO. Last year, LEGO labeled this model as a Staff Pick and there is no wonder why. What you see here is an Auto Union Type C racer configured as a hill climber. The Auto Union Type C had a supercharged V...
Fri, Apr 10 , 2020 Bill
25 Mar 2020

Find of the Day: 1960 Auto Union 1000SP Coupé

[gallery link="none" columns="1" size="full" ids="44794"] words: Bill, photos: Sewickley Cars via Bring A Trailer The last time we feature an Auto Union 1000SP Coupé as a Find of the Day, it was located overseas and was a Thunderbird-esque red with a white top. This one is much closer and is silver with white leather. How close? Despite wearing Ontario tags, it's located in Pittsburgh, PA. [gallery link="none" columns="1" size="full" ids="44801"] Here's the ad: This 1960 Auto Union 1000 Sp coup...
Wed, Mar 25 , 2020 Bill
30 Jan 2020

Audi Anniversary Dates 2020

[gallery link="none" columns="1" size="full" ids="42573"] source: Audi Tradition Audi Tradition has released its latest "Anniversary Dates 2020" digital booklet which provides you with the most important dates concerning Audi's company and product history. This year, there are around three dozen anniversary dates to keep in mind. 40 years ago, the company with the four rings presented the Audi quattro and in doing so caused quite a stir at the Geneva International Mo...
Thu, Jan 30 , 2020 Bill
2 Aug 2019

Find of the Day: 1963 Auto Union 1000SP Coupe…The German Thunderbird

[gallery link="none" columns="1" size="full" ids="32040"] words: Bill, photos: Stehling Automobile It's been said the Auto Union 1000SP Coupe was inspired by the Ford Thunderbird and there's no argument from me. From grille to taillights, it's a mini 1955 T-Bird. First shown at the 1957 Frankfurt Motor Show, the coupe was in production from 1958 to 1965 (there was a roadster version produced from 1961-1965). Over 6,500 coupes and roadsters were eventually built. But while the Thunderbird was pow...
Fri, Aug 02 , 2019 Bill
5 Jun 2019

Find of the Day: 1965 Auto Union F1000-D Bus

words: Bill, photos: E&R Classics The normal Find of the Day featured here are exotic or sexy or rare. This is, however, none of those. Well, except for maybe rare especially in this condition. This is a 1965 Auto Union F-1000D Bus. Yeah, I had to look it up also. While it wears the four rings up front, its heart is a 4 cylinder Mercedes diesel located between the two seats. The seller claims it has original paint and only 42,556km. It was in Spain for a long time but now resides in The Ne...
Wed, Jun 05 , 2019 Bill
6 Mar 2019

Audi Anniversary Dates 2019

source: Audi AG In their digital booklet entitled "Anniversary Dates 2019", Audi Tradition provides information about the most important products, records and milestones in the history of Audi. This year, the company will be able to look forward to more than two-dozen anniversary dates. It was 70 years ago that Audi history began in Ingolstadt. After the Second World War, the Auto Union AG plants in Saxony were seized under the orders of the Russian military administration ...
Wed, Mar 06 , 2019 Bill
12 Sep 2018

Forza Horizon 4: Car List Revealed…Audi Well Represented

words: Bill Cho, photos: Forza Motorsport The official list of cars from Forza Horizon 4 has been released and there are a lot of Audi models on the list, including a lone 1939 Auto Union Type D (one of the legendary Silver Arrows). The list was leaked earlier this year but this list is the official one released by Microsoft Monday. Fans of the Forza series have been eagerly awaiting for the release (October 2) and Audi fans should be pleased with the selection like the RS 2 Avan...
Wed, Sep 12 , 2018 Bill
16 Jul 2018

Watch Hans J Stuck Run Goodwood in Auto Union Type C

A highlight for Audi enthusiasts at last weekend's Goodwood Festival of Speed must surely be Hans Joachim Stuck taking to the hill in an Auto Union Type C. That particular Auto Union silver arrow configuration with quad rear wheels is the very same his father Hans Stuck dominated many hillclimbs back when the Silver Arrows represented the latest in racing future tech. https://www.facebook.com/StrietzelStuck/videos/1799509666782928/UzpfSTE0NzcyNjY3ODg6MTAyMTY5MDQwNTg0NjE4NjU/?notif_id=1531...
6 Jul 2018

Audi Tradition in an Auto Union Silver Arrow at the Silver Jubilee

[source: Audi AG] 25th edition of the Goodwood Festival of Speed in England Audi Tradition takes an racing car and a Wanderer Streamline Special to the biggest historic motor racing event Silver cars on their way to the silver jubilee: the Goodwood Festival of Speed, the world's largest historic motor racing event, celebrates its 25th edition from 12 to 15 July. Audi Tradition is participating in a fitting way with two silver-colored cars from its more than 100 years of h...
Fri, Jul 06 , 2018 Bill