Lombarda Motori Opens New Audi Progressive Showroom Concept in Milan

• Audi Progressive Showroom: the innovative concept of relationship with the public of Milan with exclusive services and smart technologies
• From concierge to pick-up & delivery for premium time management
• First dealer in Italy developed with the innovative format

[source: Audi Italia, translation by Google]

Just over a year after the opening of the Monza headquarters, Lombarda Motori, under the guidance of Elsa Zannier, sole administrator since 2014, expands its network in Milan and intercepts the diversified needs of Audi customers, both private and business, adopting a new flexible and digital approach.

Lombarda Motori, a historic automotive dealer in Lombardy, with more than 380 employees in 2023 and 12 locations throughout the region, confirms its constant growth in the area with the inauguration of the new Audi Progressive Showroom Concept in Milan.

The showroom, located in Via Sumatra 12, was born from the architectural and energy redevelopment of a 1930s industrial archaeology building, at the gates of the recent MIND – Milano Innovation District – and was conceived to overcome the boundaries of the traditional concept of a dealer.

The space is characterized by modern and minimalist lines, a welcoming and futuristic atmosphere, where natural light, eco-sustainable materials, digital interaction with the Brand and attention to detail converge to simplify the purchasing process and to offer an immersive experience in the future
of mobility.

Inside the Showroom you can enjoy a 360° Audi experience where the Customer is welcomed by a real concierge who directs him to one of the staff of the structure, or to the service most suited to his needs.

Present the novelties of the House of Ingolstadt, from the preview of the new Audi A5 – evolution of the range Audi A4 – to the high-performance Audi RS6 GT, in a careful exclusive selection of models. Available to the Customers the cars for test drives in order to allow the potential buyer the opportunity to test the entire range on the road.

With integrated smart technologies that allow you to explore Audi models in an innovative and engaging way, advanced maintenance services, cutting-edge mobility solutions, and coworking and lounge spaces, the four-ring structure exemplifies the place where the future takes shape in services as well as in design.

The Showroom offers extended opening hours, from 6:00 to 22:00, and a dedicated Pick-up & Delivery service. Working in a system with the complex structure of Monza, resources are maximized, allowing maximum valorization of the Customer’s time. The presence of HPC fast charging columns also guarantees a further point of contact with the Brand’s charging ecosystem.

Lombarda Motori’s Audi Progressive Showroom is the first dealership in Italy to be developed with the innovative format.