L’oe Show: It’s Taking Over A Town

photos: Jamie Orr, George Achorn

We all know the ‘regular’ car shows – hanging out in a parking lot or grassy field surrounded by fantastic vehicles and vendors but then a new format formed in Jamie Orr’s mind last year…why not take over a mall? With that, the L’oe Show was born. Not satisfied enough with a mall takeover, Jamie thought “Why not my hometown?”

This year, the L’oe Show will take place in the heart of downtown Pottstown, PA. The show will start on Thursday September 1st with the main event on Sunday September 4th. So what does the L’oe Show have up its sleeve this year? Well, Volkswagen Classic is sending over the fabled and very rare (1 of 1) Golf A59. The VW Golf A59 has never been seen on our shores so this is a very big deal for stateside Volkswagen enthusiasts. Also, the never raced Golf 8 TCR Concept will accompany its older brother.

Volkswagen of America has confirmed that they will be unveiling a new limited edition vehicle to the USA market at the event…we can’t say what it is because we don’t know what it is.

Audi Collection has designed exclusive merchandise for the event, which will only be available there. They and Volkswagen DriverGear will both have retail pop-up stores as well as Audi Club.

We have an Audi Club Member drop down in the registration field, and have set a city block wide area for Audi cars, directly next to the vendor street area.

The township has approved all retail pop-up stores. The companies hosting stores include Rotiform and Leen Customs, which has been granted official license for VWG partnership at the event.

So come on down to Pottstown…it’s going to be a blast.