The Berlinale film festival is going on this week and Audi is a major sponsor. Part of the festivities include an integration of the new e-tron. This includes celebrity shuttles in the new e-tron crossover, and also placement of the e-tron liveried Audi e-tron GT concept that was also displayed in Los Angeles during the L.A. Auto Show week.
As you might expect, Berlinale is a German film festival with celebrities more known to the German market than to America. Other German actors who’ve starred in American films, people like Diane Kruger of the National Treasure film series are also to be expected. Other American actors have made showings though, including Christian Bale, Andie MacDowell and Juliette Binoche.
More of a celebrity amongst Audi aficionados is brand design chief Marc Lichte. Lichte has also been attending the event as well, sharing the e-tron brand with celebrities and V.I.P. guests attending the film festival.
We’ve produced a big mix of photos from the Berlinale below and will add more throughout the week.