- Audi celebrates its 17th year as general sponsor of the Audi FIS Alpine Ski World Cup
- First time for Audi e-tron shuttle fleet at Ski World Championships and the legendary Streif slopes
- Ski World Championships motto: ‘inspire the world of ski’
As part of its long-standing partnership with FIS, Audi is sponsoring the 45th Alpine World Ski Championships in Åre, Sweden and the legendary Hahnenkamm Race in Kitzbühel, Austria. The Audi e-tron will be present at all competitions: in Kitzbühel from 25 to 27 January 2019 and in Åre from 4 to 17 February 2019. Skiers and spectators can experience the new e-tron and the Audi brand up close thanks to the Audi driving experience.