As the now Audi-owned Sauber F1 team heads into its first transitionary season following the departure of Alfa Romeo last year to the arrival of Audi Sport officially in 2026, it’s taking on a new identity as Stake F1 Team KICK Sauber. Hot off pre-season testing and ahead of the first round in Bahrain, they’ve released a video about the team. We’ve embedded it below, with Sauber’s statement on it below that.
Hinwil, Switzerland – Ahead of the start of the 2024 Formula One season, which kicks off in Bahrain this weekend, Stake F1 Team KICK Sauber is releasing #UNLEASHED, a cinematic, emotional “brand movie” to introduce its new philosophy, identity and mission.
Featuring team members, drivers Valtteri Bottas and Zhou Guanyu and the team’s new car, the C44, #UNLEASHED is more than a season trailer. On top of incredible visuals arranged in a cool, fresh and fast-paced edit, the movie reveals the team’s authentic, confident and courageous spirit as it attempts to elevate the Formula One experience for its fans – and followers of the sport.
In just 90 seconds, #UNLEASHED manages to highlight the hard work – on and off the track – and dedication required to compete in F1, without ever losing sight of the real driving force of the team: the humans behind the machine.
This movie doesn’t show what Stake F1 Team KICK Sauber does. It shows what the team is, what drives it and what inspires it. It is a window on the team’s soul as it begins its journey.
