15 Jul 2021

The ABCs of Audi Design

[gallery link="none" columns="1" size="full" ids="62311"] What do Color & Trim experts actually do? What is a mood board for? What’s the story with the package? A reference guide for important everyday terms from the Audi Design world. Clay: The automotive industry predominantly uses special industrial clay to build models. The material is a light brown, wax-based modeling clay also known as plasticine. Before handling, it is first heated to 50 degrees Celsius. I...
28 May 2021

Lamborghini’s Design DNA Originated with the Countach

[gallery link="none" columns="1" size="full" ids="61115"] source: Automobili Lamborghini The distinctively contemporary lines of the Lamborghini Countach, a legendary model celebrating its 50th anniversary this year, shaped the design of all subsequent Lamborghinis even up to today’s models, including the Aventador, Huracán, Sián, as well as the Urus. “There are works of art that always remain relevant, and the form of the Countach is one of them.” These are the words that Mitja B...
4 Nov 2020

Success for Audi: The A3 Sportback Wins the “Golden Steering Wheel” in the Compact Class

[gallery link="none" columns="1" size="full" ids="54877"] source: Audi AG New model receives prestigious award from Auto Bild and Bild am Sonntag 63 models to begin with, pre-selection by readers, final selection by distinguished jury As the founder of the premium compact class, the A3 has a tradition of winning The Audi A3 Sportback1 has won the “Golden Steering Wheel 2020” in the “Compact Cars” category. In this prestigious competition, readers of the specialist magazine Auto Bil...
21 Oct 2020

Readers’ Choice for Best New Design Features: Audi Victorious in Five Out of Ten Categories

[gallery link="none" columns="1" size="full" ids="54351"] source: Audi AG A1 citycarver, A3, A5, RS 6 and Q3 Sportback honored with “Autonis” Award Audi models impress in readers’ choice voting with some 16,000 participants Head of Design Marc Lichte: “At Audi, design is the number 1 reason for buying.” Audi won half the trophies awarded today at the “Autonis” Awards ceremony. In the readers’ choice by auto motor and sport, the premium brand took home the...
13 Oct 2020

Marc Lichte’s Audi e-Design

[gallery link="none" columns="1" size="full" ids="54066"] source: Audi AG Electromobility is changing the automotive design of the future. Marc Lichte, Head of Audi Design, on the most important features in the exterior design of the Audi e-tron. “Times have never been as exciting for us car designers as they are today. Right now is the best time to rethink automotive design, to redesign it - in short: to lead automotive design into the future. The transformation to electromobility paves th...
30 Jul 2018

What If Audi Built the R8 in the 1980s?

In the slow news cycle that is the summer season between international Auto Shows, British car buff magazine AutoCar is getting creative by having dutch designer Ruben Ooms imagine modern era models had they been introduced in eras well ahead of their time. Very interestingly, the Audi R8 has made the cut for their imaginings. There is no doubt that the late 1970s and 1980s had Audi very seriously focusing on quattro. The ur quattro (coupé) built the legend that is the modern era of the...
25 Apr 2018

Different Takes on Audi RS 5 Wheels

  Okay, so we've seen some critique of the wheel design on the new RS 5 coupé. While we don't take issue, a recent thread on our Facebook group seems to find a consensus (at least of the most outspoken) that they look like something you'd find from another manufacturer. We disagree, and here's why. What you see above is an RS 5 currently in stock at Walter's Audi in Riverside, CA and shot by James Lee of Food4Audis. As you can see, the dealership has foregone the typical gloss black...
16 Jan 2018

2019 Audi A7: Design Philosophy Video

words: Bill Cho, video & photo: Audi AG Audi of America recently released this short video of the design philosophy of the new A7. Andreas Koglin and Sebastiano Russo, the two exterior designers tell their story of the new lines and the inspiration for them. With the North American debut of the A7 happening at the North American International Auto Show in Detroit, this is a timely video.  Enjoy. [embed]https://youtu.be/SJL0rOiwCgo[/embed]
2 Jan 2018

Autocar: Audi Ditches ‘Russian Doll’ Car Design

words: Bill Cho, Q2 photo: Audi AG Ever wonder why Audi's design language have been repetitive across its lineup? In a recent interview with UK magazine Autocar, Audi CEO Rupert Stadler stated that it was deliberate "to make Audis more recognizable in newer and emerging markets. Now we are well known in major markets like China, we can begin to change this philosophy and give each car its own look.” “We recognise that there is a place for more differentiation now," added Marc Lic...