17 Apr 2024

Best Looking Audi Road Cars Ever?

[gallery link="file" columns="1" size="full" ids="100443"] While it's sure to cause endless discussion and debate, making a list of the best Audi road cars ever isn't exactly breaking news. Even still, it's entertaining. So, when Jalopnik editors decided to weigh in on their picks, they peaked our interest. Their list? Well... it's at times very specific, at times very non-specific, and oddly narrowed down to 16 cars. Let's start with what they chose. They didn't seem to go in any particul...
11 Mar 2024

Recently Revealed Rivian R3X Inspired by Audi “ur” quattro

[gallery columns="1" link="file" size="full" ids="98058"] Last week, electric SUV and truck manufacturer Rivian made headlines by revealing two upcoming models - the R2 that's effectively a scaled down version of their current R1 SUV, and a smaller offering dubbed R3 and R3X. While the R2 may have been more interesting to investors watching Rivian stock prices, it was the R3 that seemed to grab the attention of automotive enthusiasts for its resemblance to 80's rally cars and hot hatches. ...
15 Feb 2024

Audi Taps JLR Design Director as New Head of Design

[gallery link="file" columns="1" size="full" ids="97415"] Massimo Frascella is the new Head of Audi Design. On June 1, he is scheduled to succeed Marc Lichte, who will take a new role within the group. Frascella, alumnus of the Istituto d`Arte Applicata & Design in Turin, began his career at Stile Bertone. Positions at Ford Motor Company and Kia followed. Since 2011, Frascella (52) held leading roles at Jaguar Land Rover, most recently as Head of Design for both brands. Massimo Frascel...
2 Oct 2023

ItalDesign Plans Modern Asso di Picche

[gallery columns="1" size="full" link="file" ids="17329"] 2023 marks 50 years since ItalDesign shared the Asso di Picche in 1973, a harbinger of the era of boxy cars and wedge cars. It inspired a whole generation of design at Audi and beyond, and today continues to inspire the more recent Geometric design trend. The name "Asso di Picche" in Italian means "Ace of Spades", and as you might surmise, Asso di Picche wasn't the only one in the series. There was the Asso di Picche meaning Ace ...
23 Jun 2023

Petersen Museum & Yellowbrick Team to Provide Free Auto Design & Sketching Course

[gallery columns="1" link="file" size="full" ids="87083"] The Petersen Museum has teamed with online education firm Yellowbrick to offer a free online course for those interested in trying their hand at automotive design. Dubbed "Auto Design & Sketching" it is open to anyone 13 and older. It also features instruction from key industry designers such as Franz von Holzhausen from Tesla, Ralph Gilles form Stellantis, Christine Feel form Chrysler and Roman Yneges from ArtCenter College of Desi...
15 Jul 2021

The ABCs of Audi Design

[gallery link="none" columns="1" size="full" ids="62311"] What do Color & Trim experts actually do? What is a mood board for? What’s the story with the package? A reference guide for important everyday terms from the Audi Design world. Clay: The automotive industry predominantly uses special industrial clay to build models. The material is a light brown, wax-based modeling clay also known as plasticine. Before handling, it is first heated to 50 degrees Celsius. I...
Thu, Jul 15 , 2021 Bill
28 May 2021

Lamborghini’s Design DNA Originated with the Countach

[gallery link="none" columns="1" size="full" ids="61115"] source: Automobili Lamborghini The distinctively contemporary lines of the Lamborghini Countach, a legendary model celebrating its 50th anniversary this year, shaped the design of all subsequent Lamborghinis even up to today’s models, including the Aventador, Huracán, Sián, as well as the Urus. “There are works of art that always remain relevant, and the form of the Countach is one of them.” These are the words that Mitja B...
Fri, May 28 , 2021 Bill
4 Nov 2020

Success for Audi: The A3 Sportback Wins the “Golden Steering Wheel” in the Compact Class

[gallery link="none" columns="1" size="full" ids="54877"] source: Audi AG New model receives prestigious award from Auto Bild and Bild am Sonntag 63 models to begin with, pre-selection by readers, final selection by distinguished jury As the founder of the premium compact class, the A3 has a tradition of winning The Audi A3 Sportback1 has won the “Golden Steering Wheel 2020” in the “Compact Cars” category. In this prestigious competition, readers of the specialist magazine Auto Bil...
Wed, Nov 04 , 2020 Bill
21 Oct 2020

Readers’ Choice for Best New Design Features: Audi Victorious in Five Out of Ten Categories

[gallery link="none" columns="1" size="full" ids="54351"] source: Audi AG A1 citycarver, A3, A5, RS 6 and Q3 Sportback honored with “Autonis” Award Audi models impress in readers’ choice voting with some 16,000 participants Head of Design Marc Lichte: “At Audi, design is the number 1 reason for buying.” Audi won half the trophies awarded today at the “Autonis” Awards ceremony. In the readers’ choice by auto motor and sport, the premium brand took home the...
Wed, Oct 21 , 2020 Bill
13 Oct 2020

Marc Lichte’s Audi e-Design

[gallery link="none" columns="1" size="full" ids="54066"] source: Audi AG Electromobility is changing the automotive design of the future. Marc Lichte, Head of Audi Design, on the most important features in the exterior design of the Audi e-tron. “Times have never been as exciting for us car designers as they are today. Right now is the best time to rethink automotive design, to redesign it - in short: to lead automotive design into the future. The transformation to electromobility paves th...
Tue, Oct 13 , 2020 Bill
30 Jul 2018

What If Audi Built the R8 in the 1980s?

In the slow news cycle that is the summer season between international Auto Shows, British car buff magazine AutoCar is getting creative by having dutch designer Ruben Ooms imagine modern era models had they been introduced in eras well ahead of their time. Very interestingly, the Audi R8 has made the cut for their imaginings. There is no doubt that the late 1970s and 1980s had Audi very seriously focusing on quattro. The ur quattro (coupé) built the legend that is the modern era of the...
25 Apr 2018

Different Takes on Audi RS 5 Wheels

  Okay, so we've seen some critique of the wheel design on the new RS 5 coupé. While we don't take issue, a recent thread on our Facebook group seems to find a consensus (at least of the most outspoken) that they look like something you'd find from another manufacturer. We disagree, and here's why. What you see above is an RS 5 currently in stock at Walter's Audi in Riverside, CA and shot by James Lee of Food4Audis. As you can see, the dealership has foregone the typical gloss black...
16 Jan 2018

2019 Audi A7: Design Philosophy Video

words: Bill Cho, video & photo: Audi AG Audi of America recently released this short video of the design philosophy of the new A7. Andreas Koglin and Sebastiano Russo, the two exterior designers tell their story of the new lines and the inspiration for them. With the North American debut of the A7 happening at the North American International Auto Show in Detroit, this is a timely video.  Enjoy. [embed]https://youtu.be/SJL0rOiwCgo[/embed]
Tue, Jan 16 , 2018 Bill
2 Jan 2018

Autocar: Audi Ditches ‘Russian Doll’ Car Design

words: Bill Cho, Q2 photo: Audi AG Ever wonder why Audi's design language have been repetitive across its lineup? In a recent interview with UK magazine Autocar, Audi CEO Rupert Stadler stated that it was deliberate "to make Audis more recognizable in newer and emerging markets. Now we are well known in major markets like China, we can begin to change this philosophy and give each car its own look.” “We recognise that there is a place for more differentiation now," added Marc Lic...
Tue, Jan 02 , 2018 Bill