Change in Leadership at Audi of America

source: Audi of America Mark Del Rosso steps down as Audi of America president Del Rosso served 11 years in leadership roles with Audi and Bentley Cian O'Brien, Audi of America COO, to serve as interim head of brand HERNDON – Mark Del Rosso, president of Audi of America, is leaving the company, effective immediately. Cian O'Brien, Audi of America's chief operating officer, will assume interim leadership of the brand in the U.S. Del Rosso spent 11 years in leadership roles at Audi an...

April Sales Down 21 percent; 2019 A6, A7, Strike Consumer Demand with YoY Growth

source: Audi of America So there's some bad news and good news about April 2019 sales. The bad news is that sales year-to-date is down 21%. Ouch. The good news is that new products are hitting the dealers as we speak including the e-tron SUV and soon the new (great looking in my opinion) Q3. Also, sedan (A6, A7, A8) are selling well,  CPO sales are up, 253 e-trons have already been sold, and Service Manager satisfaction is #1 10 years in a row. The future's so bright, I gotta wear shades. ...

Audi A7 is “2019 World Luxury Car”

source: Audi of America Audi wins prestigious award Tenth World Car Award for the brand with four rings Member of the Board of Management of Audi Technical Development Hans-Joachim Rothenpieler: “It is a great honor for Audi to win the “World Luxury Car” award twice in a row”  HERNDON, Va., April 17 2019 – The Audi A7 is the “2019 World Luxury Car.” The A7 is the second Audi to take home the award after the Audi A8 won it last year. The awards were presented toda...

Time to Celebrate: 50 Years of Audi in America

source: Audi of America Full-model lineup on display at New York International Auto Show Entry SUV, all-new 2019 Audi Q3 will make U.S. debut Two Audi Sport models make U.S. debut: 2019 TT RS and 2020 R8 NEW YORK – Audi of America will celebrate the anniversary of its 50th year in the U.S. at this year’s New York International Auto show with the brand's full-model lineup on display, including the all-new 2019 Audi Q3 and the refreshed 2019 TT RS and 2020 R8. “Our golden anniversary is a...

Audi of America appoints Tara Rush as Senior Vice President and Chief Communications Officer

source: Audi of America New Audi of America SVP and CCO appointed April 1, 2019 Rush to lead Audi U.S. communications strategy across corporate, product and lifestyle segments Role reports to Mark Del Rosso, president, Audi of America HERNDON – Beginning April 1, 2019, Audi of America appointed Tara Rush as Senior Vice President and Chief Communications Officer to lead U.S. public relations. Rush will report to Audi of America President, Mark Del Rosso. In her role, Rush w...

quattro Magazine: Audi of America Open House 2018

words: Tim Enders, photos: George Achorn Editor’s note: This article originally ran in the Q1_2019 issue of quattro magazine. One of the most anticipated events on Audi enthusiasts’ calendar has been the annual Audi of America Open House at its headquarters in Herndon, VA and is hosted by Audi Club North America.  We are fortunate to have a close relationship with Audi of America and the Open House is the perfect time to invite club members to have a peek behind the veil. It really give...

Audi Honors 161 Dealers with 2018 Magna Society Awards

source: Audi of America Winners among the most outstanding Audi retailers in the U.S. Audi customer service and business performance benchmarks required to earn Magna Society status Sixteen dealerships named 2018 Audi Magna Society Elite winners HERNDON – Audi honored 161 top-performing dealerships in the U.S. with the Magna Society Awards, a distinction for dealers who achieved excellent performance in 2018. To earn Magna Society recognition, dealers must demonstrate an ...

Audi And James Beard Foundation Collaborate On #DriveProgress Dinner Series To Celebrate Women’s History Month

source: Audi of America Audi to host four-part dinner series at James Beard House in New York City Chefs from Audi-founded Women’s Entrepreneurial Leadership Program to curate custom five-course meals throughout March #DriveProgress dinner series tickets available for purchase: https://www.jamesbeard.org/events HERNDON – In celebration of Women’s History Month, Audi and the James Beard Foundation will host a four-part #DriveProgress dinner series featuring graduates of t...

S1:E2 Unfair Advantage Podcast: Catching Up With Will Barber, Audi of America After Sales and Liaison to the Club

The second episode of our new podcast Unfair Advantage is now available on iTunes. In this one, we (quattro Magazine editor George Achorn and events manager Bill Cho) head to Audi of America headquarters in Herndon, VA to catch up with Will Barber, current Audi of America Liaison to Audi Club. In addition to his tenure at Audi working with the after-sales business, Will's professional past lives include editor at Fourtitude.com and VWvortex.com, and online marketer for AWE Tuning. Oh an...

Registration Now Open to Exclusive Open House at Audi of America for ACNA Members

Registration Now Open to Exclusive Open House at Audi of America for Audi Club North America Members November 3, 2018 2200 Ferdinand Porsche Drive Herndon, VA 20171 Registration is now open for Audi of America’s open house at their Herndon, VA headquarters, an event planned exclusively for Audi Club North America members. If you’ve been considering this event, you’ll want to make sure to register and claim your spot. For 2018, the event will take place on Saturday, Nove...

Electric Goes Audi: All-Electric Audi e-tron SUV Unveiled And Available For US Customers To Place Reservations

source: Audi of America First all-electric, fastest charging Audi e-tron SUV makes global debut and is available for customers to place reservations Audi e-tron is a spacious five-seater, electric mid-sized premium SUV that is very well equipped to meet premium buyer expectations Innovative battery design engineered for repeatable performance, longevity, and safety as well as highest levels of Audi infotainment and driver assistance systems Customers can enjoy the convenience o...

Audi European Delivery for American Customers to End This Year

Audi announced to its dealer distribution network this morning that the European Delivery Program will come to an end this year. This program allowed owners to take delivery of their new Audi models at German brand delivery centers in Ingolstadt and Neckarsulm. While delivery will continue at those locations, American buyers will no longer have access to this method of delivery. Audi's current European Delivery Program was re-introduced in 2006. The program proved popular amongst enthusia...

Pricing Announced For The All-New 2019 Audi A6 – Driving Intelligence Has Progressed

[source: Audi of America] Eighth generation Audi A6 brings benchmark infotainment and advanced driver assistance systems to mid-size luxury sedan segment New V6 turbocharged engine delivers 335 horsepower and 369 lb-ft of torque Suspension and standard progressive steering make the A6 more dynamic than outgoing model HERNDON, Va. – The all-new 2019 A6 delivers the latest in innovative technologies including benchmark infotainment and digital solutions, and a better driving ex...

Audi of America Begins e-tron Messaging

The Audi e-tron is expected to make its American debut in September, and Audi USA has already begun messaging on its first all-electric offering. In as much, they've set up a microsite where you can learn a bit more and sign up for updates should an electric Audi be on your shopping list. For those not keeping track, the first full-electric mass-market e-tron will be a crossover. As a point of reference, some internal Audi contacts have referred to it as a "Q6" in regards to size and plac...

Inside Audi of America [Q&A] – Scott Keogh, Audi of America President

[source: Audi of America, photos: Audi of America, Audi Club North America] Life at Audi is just as much about the cars as it is about the people who see the job through. From the C-suite to product managers to the customer experience team and more, in our re-occurring series, "Inside Audi of America," get to know the people behind the metal. Today, meet Audi of America President, Scott Keogh. How do you explain your job at a dinner party? In general, I don't think people view Au...