Success of ‘Audi Goals Drive Progress’ Results in More Than $3 Million in Funding for MLS Academies Since 2019

source: Audi of America

  • Audi, Bleacher Report and MLS announce Season 3 of all-access series THE ACADEMY to feature the San Jose Earthquakes
  • Four-part documentary premieres summer 2022 on Bleacher Report Channels

In their continued collaborative efforts to elevate the game of soccer in the U.S. and Canada, Audi and Major League Soccer today announced the substantial financial commitments made by the Audi Goals Drive Progress initiative since its inception in 2019 and also shared the distribution plans for funds from the program during the 2022 season. Audi and MLS also unveiled details on the return of the documentary series produced in collaboration with Bleacher Report, THE ACADEMY, which will focus this season on players’ development in the San Jose Earthquakes’ youth academy.

Originally launched in 2019, the ‘Audi Goals Drive Progress’ initiative provides funding to enhance the experience of young players both on and off the field at MLS academies, which play an essential role in developing talented players in the U.S. and Canada. Since the program was kicked off in August of 2019 at the All-Star Game, Audi has contributed more than $3 million to directly support MLS club academies and its players.

The impact of this funding has been extraordinary. In just the last two years, 29 MLS Academy players who benefitted from the program have been signed to First team, and Homegrown pro contracts. In addition,130 players have benefitted from increased housing options near MLS Academies, and more than 1,600 players are utilizing expanded education resources including tutoring and improved education infrastructure known as Audi Performance Centers.

This season, the winner of the Audi Golden Boot – awarded to the player who leads MLS in goals – will earn a $25,000 contribution from Audi to their MLS team’s academy. Audi Goals Drive Progress will contribute $500 for every goal scored during the 2022 MLS regular season, $2,000 for every goal scored during the Audi MLS Cup Playoffs, $5,000 for every goal scored in the MLS All-Star Game, and $10,000 for every goal scored in MLS Cup. The Audi Goals Drive Progress initiative will contribute up to $1 million in total funding this season.

“Audi continues to be a progressive and committed partner of Major League Soccer in the advancement of our sport in the U.S. and Canada,” said Todd Durbin, MLS Executive Vice President, Competition and Player Relations. “By the end of the 2022 MLS season, Audi’s Goals Drive Progress initiative will have funded a total of $4 million to support MLS academies. The impact Audi has made on the lives and playing careers of young soccer players is immeasurable.”

The Audi Goals Drive Progress program funds help make MLS Academies more accessible and inclusive to youth players of all backgrounds from anywhere in North America. This program’s goal is to help remove barriers that would otherwise impede reach and success, such as limited access to transportation and housing in MLS markets. These funds also support players’ education to ensure their success off the field.

“Audi is proud to have helped fund more than $3 million to MLS Academy programs through the ‘Audi Goals Drive Progress’ initiative,” said Adam Perez, experiential marketing specialist, Audi of America. “We are thrilled that we’ve been able to help ensure young players have the support they need to maintain excellence on the pitch and in the classroom, while also advancing the growth of soccer in the U.S.”

Audi, along with Bleacher Report and MLS, also announced the launch of Season 3 of THE ACADEMY – a four-part documentary series focused this season, on the future stars developing in the academy of the San Jose Earthquakes. THE ACADEMY provides viewers with an all-access look as young athletes follow their dreams to become professionals, highlights the development systems utilized in every MLS academy, and illustrates the impact of the Audi Goals Drive Progress program. In the first two seasons, which highlighted the academies of Sporting Kansas City (2020) and the New York Red Bulls (2021), THE ACADEMY captured the rise of prospects to their club’s first teams, including Ozzie Cisneros and Serge Ngoma.

The third season of THE ACADEMY, made possible by Audi, will debut on the Bleacher Report app and across B/R social channels during summer 2022.

For more information on THE ACADEMY, visit BleacherReport and Join the conversation and excitement surrounding each episode by following @MLS, @SJEarthquakes, @Audi and @BleacherReport on social media and using the hashtag #GoalsDriveProgress.