Stream, Shop, Get Informed: Amazon Alexa in the Audi e-tron

source: Audi AG

  • Audi is driving the integration of its cars into the digital world of its customers
  • Amazon Alexa available in the fully electric Audi e-tron
  • Seamless integration of the voice service into the car’s MMI system
  • Alexa planned for additional models and markets

In systematic pursuit of its digitalization strategy, Audi is offering its customers ever-greater in-car connectivity. The latest example: The new, fully electric Audi e-tron SUV has Amazon’s Alexa Voice Service on board. It is seamless integrated into the car’s MMI operating system – no smartphone is necessary.

Audi is integrating the popular voice service from Amazon into its automobiles. With Alexa on board, customers can access many of the same features and services in the Audi e-tron as they can in their home or through other Alexa-enabled devices. You can check news, weather, sports scores, order groceries, add things to your to-do list, and stream music and audiobooks through services like Amazon Music and Audible. You can also access a wide variety of Alexa skills, and with smart home controls, you can lock the doors, turn off the lights, and close the garage door directly from the vehicle – all you have to do is ask.