Porsche Looks to Reverse Financial Woes by Using More Audi Parts 

[Source: Carscoops]

We have frequently reported on the recent struggles that Audi has faced. Sales have been declining while the brand works to reinvent itself. What we haven’t reported on as much are the struggles by sister company, Porsche. If anything, the situation at Porsche is even more dire. Flashy sports cars and racing victories can’t cover up the fact that Porsche saw their operating profits slashed by an astounding 99 percent in 2025. Now, according to a report first published by Automotive News, and shared by Carscoops, Porsche may be looking to Audi to help reverse their fortunes.

Thanks to a botched EV strategy, falling sales in China and U.S. tariffs, Porsche is taking it on the chin right now. The price of the 911 is getting out of hand and the 718 lineup is currently dead. Porsche enthusiasts are not overly excited about the new EV SUVs either. We were recently speaking to a Sales Manager at a local Porsche dealership and he was offering $15,000 discounts on new Macan EVs. You don’t offer discounts like that on vehicles that are in high demand.

Audi Platforms and Parts

According to the report, this led to new Porsche CEO, Michael Leiters meeting with Audi boss Gernot Döllner at Audi’s headquarters. The purpose of the meeting was to see how Porsche can use more Audi platforms and parts. “Audi is a key partner for us. We want to leverage shared potential even more,” said Leiters.

Porsche is looking to increase its profit margins, and they feel that using Audi platforms and parts will get them there. The next-generation internal combustion engine (ICE) Macan is expected in 2028 and it will share the Premium Platform Combustion (PPC) architecture from the Audi Q5. A new range-topping SUV for Porsche is also in the works and that is expected to be based on the new Audi Q9.

Audi and Porsche History

Porsche has made a complete hash out of their 718 model strategy. The current range was going to be replaced with an EV-only platform. Then it was announced that ICE would return for top 718 variants such as the RS models. Then it was said that all 718 models would get an ICE version. Following that, it was rumored that Porsche was killing the 718 EV platform altogether. Porsche debunked that but still have no firm date for the 718 EV. So, yeah, it’s a mess.

Porsche and Audi have worked together many times in the past. It started with the Porsche 924 from 1976. It was powered by an Audi engine and built by Audi. Of course, Audi fans can’t forget the RS 2 Avant that Porsche had a heavy hand in. But it is now reported that recent relationships have been strained. The companies worked together on the Premium Platform Electric (PPE) underpinnings used by models like the Porsche Macan Electric and Audi Q6 e-tron. Things got so tense between the teams that Volkswagen CEO Oliver Blume had to get involved.

Moving Forward

For these two companies to be successful moving forward, it seems like they better get used to working together. The extent of the platform and parts sharing is not fully understood at this time, but it certainly appears to be heading in a direction of more sharing, not less.

Audi enthusiasts are unlikely to be bothered much. Will Porsche fans care? They shouldn’t. First of all, we don’t think Porsche is going to use Audi parts in the 911 any time soon. If the two companies collaborate on some SUVs or even mid-engined sports cars, who cares? Secondly, parts are shared all throughout the Volkswagen group portfolio already. The Lamborghini Urus shares a platform with the Audi Q7. And Lamborghini just had their best sales year in history in 2025. Clearly the shared platform is not keeping Lamborghini buyers away.

At the end of the day, we want to see both Audi and Porsche thrive. If it takes sharing more parts to get there, then we are all for it.