L’OE Show Layout Site Info

Having completed a site visit of Coventry Mall in Pottstown, PA that will be home to the L’OE Show, these are the storefronts that appeared most attractive for our use. These are NOT all of the stores that may be available, but are the ones that appeared to be most suitable for needs of product and car display.

Locations on the map are approximations. Sizes are based on memory. Please check in with Jamie Orr to verify key details not made obvious in the photos.

Parking will take place on an opposite side of the mall from the outside car show with outside vendors. Cars will be displayed throughout the mall, and vendors or specialty displays will take over various empty stores. Yellow stores are the empty potential spaces for vendors or specialty displays we identified as best for our use.

Any inside space can have a car or two outside the store to draw attention to the store itself.

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Pier 1 is the largest and nicest space the mall. It has an interior and exterior entrance, its own bathrooms, natural wood fixtures and shelving, red tile that’s not far off brand, spaces for two cars parked outside the entrance and faces the outside car show. Dual glass doors at both interior and exterior entrances are about 6 feet (check with Jamie Orr) for cars coming inside. LT would not fit in here and e-tron GT may be too wide for doors. Test drives could begin and end near entrance as driveway directly in front will be fire lane.

This space is big. It could house Audi collection/Driver Gear, e-tron Store and maybe even Audi Club 1984 store all in one… or nicely spaced for e-tron and collection/gear.

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Near Pier 1 is big enough for five cars… not the coolest or cleanest, but nondescript. Likely more a possibility for Audi Club 1984 store if we want to keep it close to the Pier 1 placement. It is a corner location.

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This space is large enough for 5-6 cars, hardwood floors and relatively blank space. While not great for product display, it has about as fresh a feel as we might expect in the venue and would be adequate for Audi Club 1984 or e-tron store, but e-tron store of course then not with outside presence. Check with Jamie Orr for opening size at entry to see if e-tron GT will fit through door. No problem getting e-tron GT into mall itself and up to that door.

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The Coventry Corners space used to be the Deb. It’s a doubly wide space with hardwood floors and central staff desk, fresh looking inside but ugly facade on the outside. It’s got a wall partition to a back room that would have to be modified to get cars into the back room, but back room is still Deb with some neon lighting so could be used as a VIP room, stock room or space to hide a car for private viewing. Could fit 6-8 cars… maybe more.

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Another relatively fresh and clean feeling space with wood grain sections. It still has the Christopher & Banks that will need covering. It’s got prominent changing rooms on the sides, so good for trying on apparel. Could fit 4-5 cars.

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The wood front near food court is big enough for 5-6 cars and features some fixtures. It’s close to the arcade also, so perhaps not a bad location for the Audi Club 1984 store.

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Next to the arcade and near food court, this store is doubly wide so big enough for 5-9 cars. Gold and pink marble make it pretty ugly, but might be fun in an ironic play on being in a mall.

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Might fit 4-5 cars, has desk and silver/red coloring. They are willing to clean it out, but currently full of some apparel junk.

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This is a two-car space, blank, white and well kept. Not sure it’s big enough for anyone’s use, unless e-tron only has one car then it would be an intimate clean space with good lighting and blank white facade.

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There’s an empty partial anchor that used to be a Sears. It’s not terribly well kept, but could be cleaned they say. It would fit like 80 cars is the estimate. It’s somewhat separated from the show and a long circuitous hall that connects to the mall. It is both a challenge and offers big potential. This might be a good space for Porsche Club of America or some other group to show off a bunch of Porsches… likely old ones because without modification the doors are less than 6-feet across. Wider cars just won’t work.