“Like a Tailor-Made Suit”: What Makes the Decals for Audi Q6 e-tron Prototype Unique

  • Individual accents for vehicle sculpture: design and craftsmanship for the first fully electric Audi from Ingolstadt
  • The goal is to abstractly reflect and visually reinforce the character of the model through decals
  • Designer Marco dos Santos: “The decals serve as a means to transform technology into a captivating visual language that initiates engaging discussions”

[source: Audi AG]

Each design is one of a kind: Since unveiling the Audi e-tron in 2018, the brand with the four rings has been fitting prototypes and one-off models with individual decals, Audi’s so-called “livery design” – most recently the S1 Hoonitron and the Formula 1 show car. The brand with the four rings has already presented more than 20 vehicles featuring this special exterior, all designed by Marco dos Santos, who is responsible for Design Branding at Audi. His latest vision now decorates the Audi Q6 e-tron prototype. Marco dos Santos uses his latest decals to explain the philosophy behind the expressive design, how men’s suits factor in, and what makes even a designer nervous.