Italdesign to Debut New Asso di Picche Concept at Milan Design Week

When ItalDesign debuted the original Asso di Picche concept in 1973, it helped set into motion the era of geometric (boxy) design that also heavily influenced cars like the B2 Audi 80 series including the venerable quattro Coupe. That car was built on a B1 Audi 80 and was meant to show manufacturers like Audi what the firm was capable of. Today, the firm now owned by Audi AG yet remaining an independent business unit, has created a modern version of the car in order to show its capabilities once again to the entire industry.

Several months ago we ran the first news and then renderings (seen here) of this modern Asso di Picche concept, and now Italdesign has confirmed it will star as part of Milan design week. The firm states, “The Italdesign team will join thousands of innovators, designers and design enthusiasts attending Milan Design Week. Asso di Picche in Movimento will be the fulcrum of the Italdesign showroom, located inside the Opificio 31 complex at Via Tortona 31, in Milan, because, having left behind its digital guise, the concept car will don the physicality of a full-scale model, treating attendees to a world premiere.”

Interestingly, Italdesign’s social media post yesterday (above) highlights “A journey between past and future”. It does make you wonder if they plan to also include a display from the past… perhaps the original 1973 Audi Asso di Picche. That car is in Audi Tradition’s collection, so very well could be made available to the Italdesign team.