While Audi-owned Italdesign revealed full-on CGI renderings of its Asso di Picche concept bound for Milan Design Week, it offered just this shrouded tease of a second concept bounder for Beijing. According to a company press release, the car is known as Quintessenza.
Below is the image it revealed on X, the website formerly known as Twitter.
Experience the future of automotive design at #AutoChina2024. From April 25 to May 4, immerse yourself in the world premiere of #Italdesign latest masterpiece, #Quintessenza. Visit us at the China International Exhibition Center, Shunyi Hall, Beijing – Booth No. W1-W05. pic.twitter.com/FxIJL69rGt
— Italdesign (@italdesign) April 5, 2024
ItalDesign revealed a few more pieces of information in a subsequent release. In it they stated:
At AUTO CHINA 2024, held at the New China International Exhibition Center Tianzhu in Beijing (New CIEC), from April 25 to May 4, the Italdesign stand W1-W05 in the Area W1-W will host the world debut of Quintessenza® (meaning Quintessence), a high-end concept, with an eye-catching design, great functionality, and state-of-the-art features.
“For the Beijing Auto China, one of the most important motor shows in the world, in the year of the Dragon,” stated Joaquin Garcia, Italdesign Head of Design, “we drew inspiration from the four elements of Matter, Earth, Water, Air and Fire, and the fifth constituent element that to us is the Human Being: Quintessenza means to be precisely the fusion of all five elements, and it is sure to captivate the media and everyone attending the event.”
