Interview with Oliver Hoffmann: “The Audi A8 Defines What Premium Means for the Brand”

source: Audi AG

  • The Audi A8 has always stood for the brand’s premium standards
  • A pioneer in lightweight construction, light technology, and the MMI operating system

All-wheel drive quattro and light construction: When it was introduced at the 1994 Geneva International Motor Show, the Audi A8 sent a clear message to the competition. In the following interview, Oliver Hoffmann, Member of the Board for Technical Development, discusses the importance it has acquired at Audi since then and how it meets the increasingly complex demands of a digitized world.