European Dealer Council: Audi And European Sales Partners Shape The Retailing Of The Future

source: Audi AG

  • Audi takes its premium retailing to the next level: A new era of car buying begins with the start of the new contracts
  • Digitalization, electrification and mobility concepts as important growth drivers and boost to the used-car business
  • New contracts in the European markets to be returned by November, taking effect in April 2020

AUDI AG and the European Dealer Council exchange views on the future business model and discussed growth areas at the conference of the European Dealer Council today (Wednesday). When the new contracts take effect on April 1, 2020, the new AUDI sales strategy will begin, fundamentally changing the sales model and making it fitter for the future. The focus is on online sales, new sales formats and mobility concepts, digital services and the used-car business as potential drivers.

“Our sales partners are our strategic competitive advantage,” says Horst Hanschur, Head of Sales Strategy at AUDI AG. “We are therefore cooperating closely with our partners with the implementation of our future business model.”