Audi Sport GmbH to be Managed in the Future by Oliver Hoffmann and Julius Seebach

  • Current Managing Director Michael-Julius Renz is to retire
  • Julius Seebach appointed to the management
  • Head of Sport Technology Oliver Hoffmann also to have overall responsibility as Audi’s Head of Development in Neckarsulm

Oliver Hoffmann (42) and Julius Seebach (35) are to take over the management of Audi Sport GmbH on May 1, 2019. The current Managing Director, Michael-Julius Renz (62), is to retire. Audi’s Head of Sport Technology, Oliver Hoffmann, has been a member of the management since June 2018, and will also be responsible for technical development at Audi Neckarsulm as of May 1. Julius Seebach will be responsible for commercial functions within the management.

Managing Director of Audi Sport GmbH

Julius Seebach has been appointed to the management of Audi Sport GmbH as of May 1. At Audi since 2015, he was initially responsible for strategy and powertrain control in the Technical Development division. In 2017, he successfully introduced model-series management at Audi Sport and has since been in charge of the RS 4/RS 5 and RS 6/RS 7 Sportback series. Previously, the industrial engineer and MBA was at Porsche, where he was involved in various projects of the Panamera model series and in powertrain development. Together with Oliver Hoffmann, Seebach will manage the business of the wholly-owned Audi subsidiary in the future.

As of May 1, Oliver Hoffmann will hold two management positions at the Audi group: Head of Technical Development at the Neckarsulm site and Managing Director of Audi Sport GmbH. “Transformation means becoming even more effective and innovative,” emphasizes Hans-Joachim Rothenpieler, Member of the Audi Board of Management for Technical Development. “By combining both positions with Oliver Hoffmann as an experienced expert, we are strengthening Neckarsulm as a technology location and at the same time securing its future viability.” Hoffmann’s previous career positions include quality management at Automobili Lamborghini and at Audi’s plant in Győr, Hungary, as well as the development of the V10 high-performance engines of the Audi R8.

The former Managing Director, Michael-Julius Renz, is leaving the company within the framework of an age regulation. With his international experience, he has made a significant contribution to the growth of AUDI AG and the Audi Sport brand. A graduate in business administration, he has held various management positions at AUDI AG over the past 25 years. The company thanks Renz for his dedicated and successful work. Before taking over as Managing Director of Audi Sport at the beginning of 2018, he was President of the Audi Sales Division China, where he was responsible for sales and the brand’s presence in one of the most important markets. Previously, Renz had been in charge of Sales Europe and Central Marketing for the Audi brand, among other things. 

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