- For the first time ever, Audi e-tron will be on hand at the World Ski Championships
- The world’s best skiers are gearing up to compete in the Swedish resort of Åre
- The World Ski Championships motto: ‘inspire the world to ski’
Audi is the main sponsor of the 45th Alpine Ski World Cup in the Swedish resort of Åre. At the championships taking place from 4 to 17 February 2019, a 20-vehicle Audi e-tron will be available. As the main sponsor of the Audi FIS Alpine Ski World Cup for many years now, Audi is consolidating its brand presence in the category of top-class winter sports. Beyond mere brand visibility, with a test drive or a visit to the Audi Lounge, skiers and spectators can engage with the Audi brand on a personal level.