Audi Tradition Kicks Off Its 2026 Tour of Historic Events

[Source: Audi]

Audi Tradition is kicking off its 2026 event season in a big way, packing three major appearances into a single weekend. At the end of January, the historic division of the four rings will be present at the Bremen Classic Motorshow in Germany, the F.A.T. Ice Race in Zell am See, Austria, and the prestigious Concours event The I.C.E. in St. Moritz, Switzerland. Beyond the international event calendar, the Audi museum mobile in Ingolstadt will also welcome visitors for International Museum Day on May 17 and the Night of the Museums on September 12. Fans can keep track of all appearances and updates through the Audi Tradition app.

The season officially begins at the Bremen Classic Motorshow from January 30 to February 1, where Audi Tradition will celebrate 30 years of the Audi A3. The brand will also offer expert guidance for owners and enthusiasts searching for spare parts for classic and modern-classic Audi models. Meanwhile, on the frozen Lake St. Moritz, nine-time Le Mans winner Tom Kristensen is set to put on a show by driving the legendary Audi Sport quattro S1 E2 during The I.C.E. on January 30 and 31. That same weekend, rally fans can head to Zell am See, where two-time German rally champion Harald Demuth will take the wheel of an Audi quattro Rallye A2 at the F.A.T. Ice Race.

Summer Schedule

Audi Tradition’s summer schedule is equally packed. The brand will once again make its annual appearance at the Goodwood Festival of Speed in England from July 9 to 12, joining motorsport fans from around the world. Additional highlights include the Eifel Rallye Festival in Daun from July 23 to 25, as well as appearances at the Heidelberg Historic (July 9–11) and the Donau Classic (July 17–18), where rare vehicles will be brought out of storage and back onto the road.

Throughout the year, Audi Tradition will continue to share news, event details, and information on special exhibitions at the Audi museum mobile via its official app. The free Audi Tradition app is available to download on both iOS and Android, making it easy for enthusiasts to follow the history of the four rings wherever the road leads.