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words: Bill Cho, video: Audi
In last year’s Audi holiday campaign, we watched the all-true agony of finding a parking space…at the mall…during holiday shopping. Shudder
My personal favorite was the short titled Ever After which starred a young girl and her favorite fairytale.
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In the newest holiday campaign from Audi, we see Santa Claus doing…well…Santa Claus things: driving his sleigh, going down a chimney, placing gifts under the tree, and eating treats set out by a hopeful family. But then he sees a glimpse of himself in a mirror while hiding from a couple that arrived home early.
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I feel you, big fella. What follows next is a Rocky-esque training montage complete with a surly trainer. I wonder if his name is Mickey.
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Santa trains hard: jumping jacks, jogging across the ice, and (in keeping with the Rocky theme) spars in the boxing ring.
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All this hard work pays off. Santa gets into fighting shape and is rewarded handsomely, not only with a new look on life but also with the new RS 5 Sportback.
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Progress is rewriting your own story is the caption that ends the video and Audi has a bright future ahead with rewriting its own story. View the heartwarming video below and have a safe and Happy Holidays from all of us at Audi Club North America.