Audi Museum Mobile Opens ‘Design Legends’ Exhibition in Ingolstadt

[Source: Audi]

Audi is pulling back the curtain on its design legacy with a stunning new exhibition at the Audi museum mobile. Titled “Design Legends,” the showcase highlights the brand’s unmistakable design language defined by clean lines, progressive thinking, and emotional appeal, while revealing the creative process behind some of its most iconic concepts.

Running from March 28 to July 12, the exhibition brings together a curated selection of concept cars and design studies spanning more than five decades. It’s a rare chance for enthusiasts to see how Audi’s bold ideas evolved from sketches and clay models into fully realized automotive icons. Visitors can also dive deeper through the Audi Tradition app, which offers additional insights into each vehicle and the stories behind them.

What’s On Display

Among the highlights are legendary concepts like the Audi quattro Spyder and Avus quattro, alongside rarely displayed studies such as the e-tron Spyder and Aztec. The full lineup on display includes:

• Aztec (1988)
• Audi quattro Spyder (1991)
• Audi Avus quattro (1991)
• Audi TT show car (1995)
• Audi A8 Coupé concept (1997)
• Audi Steppenwolf (2000)
• Audi Nuvolari quattro (2003)
• Audi Shooting Brake concept (2005)
• Audi e-tron Spyder (2010)
• Audi quattro concept (2010)
• Audi PB 18 e-tron (2018)

The Audi Tradition app extends the museum experience with detailed content, audio guides, 360-degree views, and even engine sounds. It lets users explore interiors virtually, access exhibit info, shop classic parts, follow social channels, and discover Audi history through tours and events, all from their smartphone. The free app can be downloaded from the main app stores for iOS and Android smartphones.

More than just a display of beautiful cars, Design Legends offers a deeper look at the ideas, methods, and creativity that shaped Audi’s identity, proving that great design is never accidental.