Audi Makes Its 2027 Lineup Smarter and Easier to Buy

[Source: Audi of America]

Audi isn’t slowing down its product offensive anytime soon. As part of what the company calls the most comprehensive product rollout in its history, the four-ring brand has announced a wide range of updates for its 2027 model lineup. The changes extend across sedans, SUVs, EVs, and high-performance models, with an emphasis on making every new Audi smarter, easier to use, and more customizable.

While there aren’t any all-new models in this announcement, nearly every vehicle receives meaningful improvements. Audi has expanded driver assistance technologies, enhanced digital features, simplified option packages, and made premium equipment more accessible across the lineup. Buyers will also continue to receive Audi Signature Care at no additional cost, covering scheduled maintenance for the first three years or 30,000 miles, along with one brake fluid service. Combined, the updates make the 2027 Audi lineup easier to shop, better equipped, and an even stronger value in the premium luxury segment.

Audi also enhanced the in-car experience for 2027. Most models (e-tron GT, Q8, and A8 models are not included) equipped with Bang & Olufsen or SONOS premium audio systems now receive Sound Enhancement Plus, which improves bass response, restores audio quality, and automatically adjusts volume between different media sources. Models with Bang & Olufsen systems also gain Virtual Rooms, allowing drivers and passengers to experience immersive sound profiles modeled after concert halls, jazz clubs, and stadiums.

Updates and pricing for the 2027 Audi model lineup follow below, with information on additional 2027 models to be added in the coming weeks.

A5 Model Family

Audi has significantly simplified the ordering process for the 2027 A5 and S5 by adopting a streamlined trim structure with more thoughtfully curated option packages. Rather than overwhelming buyers with dozens of standalone options, the new approach groups many of the most desirable comfort, technology, and driver assistance features into easier-to-understand packages.

The Driver Assistance package adds features such as a head-up display, dashcam, Park Assist Plus, and Audi’s Dynamic Interaction Light. Stepping up to the Executive package brings premium upgrades including Bang & Olufsen 3D audio with front headrest speakers, ventilated front seats, acoustic front door glass, enhanced LED lighting, and higher-output USB charging ports.

A new Vorsprung package sits at the top of the range, bundling the Driver Assistance and Executive packages while adding even more premium equipment. Highlights include the 10.9-inch front passenger display, digital OLED taillights, Matrix LED headlights, heated rear seats, surround-view cameras with 3D view, remote Park Assist Pro, and additional driver assistance technologies.

Drivers looking for a more aggressive appearance will appreciate the new Sport Plus package for the A5. It adds adaptive S sport suspension, red brake calipers, unique 20-inch wheels, Express Red interior accents, sport seats, and other S line styling upgrades. Buyers can also choose a panoramic glass roof with variable light control or an S sport suspension as standalone options.

The S5 receives many of the same packaging improvements while retaining its performance focus. In addition to new wheel choices and expanded Black Optic options, the sport sedan gains available massage and ventilated front seats, fine Nappa leather, adaptive S sport suspension, additional driver assistance features, and the same premium technology upgrades found on the A5. Overall, Audi’s goal for 2027 is clear: simplify the buying experience while making it easier for customers to equip their A5 or S5 with the features they want.

2027 A5 Model Family MSRP
Model	Engine	Drivetrain	Premium
A5	2.0L TFSI, 4 CYL. 268 hp / 295 lb.-ft.	quattro® S tronic®	$50,400
S5	3.0L TFSI, 6 CYL. 362 hp / 406 lb.-ft.	quattro® S tronic®	$63,600
Destination and Delivery		$1,295

A6 Model Family

After receiving a major refresh for the 2026 model year, the Audi A6 returns for 2027 with a series of refinements aimed at making the premium sedan even more comfortable, technologically advanced, and easier to live with. Several features that were previously optional are now standard, including a heated steering wheel and a surround-view camera system. Audi also upgraded the cabin with new headliner color combinations and a leather-covered steering wheel airbag cap, giving the interior a more upscale feel.

Technology continues to be a major focus. The available Driver Assistance package now includes a head-up display, integrated dashcam, Dynamic Interaction Light, and Park Assist Plus. Buyers who opt for the Executive package receive a quieter cabin thanks to dual-pane acoustic side glass, along with a Bang & Olufsen 3D premium audio system, front headrest speakers, enhanced LED headlights, a 10.9-inch passenger display, and power rear sunshades.

For those wanting the ultimate A6 experience, the Vorsprung package adds adaptive air suspension, all-wheel steering, digital OLED taillights, four-zone climate control, heated rear seats, power soft-closing doors, remote Park Assist, and a 3D surround-view camera system. Audi has also introduced a new Air Quality package featuring a particulate matter sensor, ionizer, and an in-car air quality display, helping create a cleaner cabin environment. Together, the updates further strengthen the A6’s position as one of Audi’s most technologically advanced and luxurious sedans.

2027 A6 Model Family MSRP
Model	Engine	Drivetrain	Premium
A6 Sedan	3.0L TFSI, 6 CYL. 362 hp / 406 lb.-ft.	quattro® S tronic®	$64,900
Destination and Delivery		$1,295

A6 e-tron Model Family

The Audi A6 Sportback e-tron returns for 2027 with a series of hardware and software upgrades designed to improve the overall driving experience. Introduced for 2025, the sleek Sportback remains Audi’s most aerodynamic and longest-range electric vehicle, available with either a rear-wheel-drive single-motor powertrain or dual-motor quattro all-wheel drive. The latest updates focus on making the EV more intuitive, efficient, and engaging while building on its already impressive range and performance.

Model	Motor	Drivetrain	Premium	Premium Plus	Prestige
A6 Sportback e-tron	Single: PSM rear 375 hp	rear wheel drive	$66,700	$70,600	$75,200
A6 Sportback e-tron quattro	Dual: single ASM front, single PSM rear 456hp	quattro®	$68,700	$72,600	$77,200
S6 Sportback e-tron	Dual: single ASM front, single PSM rear 543hp	quattro®	—	$79,600	$83,300
Destination and Delivery		$1,295

Q3 Model Family

Following the launch of an all-new generation for 2026, the Audi Q3 receives a series of thoughtful updates for 2027 that improve convenience, safety, and everyday usability. Standard equipment now includes a direct tire pressure monitoring system and Adaptive Rear Assist, which can automatically apply the brakes if it detects an imminent rear-end collision involving pedestrians.

Audi has also reorganized its option packages to simplify the ordering process. A new Convenience package bundles popular features such as a heated steering wheel, surround-view cameras, Park Assist, an upgraded auto-dimming mirror with HomeLink, and a three-month SiriusXM with 360L trial. The Driver Assistance package has also been expanded to include a head-up display, remote Park Assist Pro, and trained parking functionality. By making more premium technology easier to configure, Audi continues to position the Q3 as one of the most advanced and user-friendly compact luxury SUVs on the market.

2027 Q3 Model Family MSRP
Model	Engine	Drivetrain	Premium
Q3 S line quattro	2.0L TFSI, 4 CYL. 255 hp / 273 lb.-ft.	quattro® S tronic®	$44,400
Destination and Delivery		$1,295

Q6 e-tron Family

The Audi Q6 e-tron receives several hardware and software updates for the 2027 model year, further refining the driving experience. Introduced for 2025 as Audi’s first production model built on the Premium Platform Electric (PPE), the Q6 e-tron now comes standard with quattro all-wheel drive across the lineup. The latest updates focus on making the electric SUV more intuitive, efficient, and engaging while building on its strengths in range, charging performance, driving dynamics, and technology.

Model	Motor	Drivetrain	Premium	Premium Plus	Prestige
Q6 e-tron quattro	Dual: single ASM front, single PSM rear 456hp	quattro®	$64,500	$69,500	$73,700
SQ6 e-tron	Dual: single ASM front, single PSM rear 509hp	quattro®	– –	$73,200	$76,600
Q6 Sportback e-tron	Dual: single ASM front, single PSM rear 456hp	quattro®	$68,300	$72,300	$76,500
SQ6 Sportback e-tron	Dual: single ASM front, single PSM rear 509hp	quattro®	—	$75,600	$79,000
Destination and Delivery		$1,295

A8 Model Family

The flagship Audi A8 and high-performance S8 return for 2027 with only minor updates following 2022 model year refreshes. The A8 L adds two new optional 21-inch wheel designs for models equipped with the Black Optic package, including a darkened bicolor finish and a matte neodymium gold finish. The S8 also carries over largely unchanged, gaining a new Black Optic wheel finish while adding heated rear seats as standard equipment for the 2027 model year.

2027 A8 Model Family MSRP
Model	Engine	Drivetrain
A8 L 55 TFSI	3.0L TFSI, 6 CYL. 335 hp / 369 lb.-ft.	quattro® Tiptronic®	$95,100
S8	4.0L TFSI, 8 CYL. 563 hp / 590 lb.-ft.	quattro® Tiptronic®	$130,000
Destination and Delivery		$1,295

Q8 Model Family

The Audi Q8 lineup receives a handful of refinements for the 2027 model year following its recent redesign. The Q8 now comes standard with the S line exterior package and new 21-inch wheels, while buyers opting for the Black Optic package can choose newly available 22-inch wheels finished in matte neodymium gold. The SQ8 carries over largely unchanged, adding a new optional 23-inch black metallic wheel design for Black Optic-equipped models. Meanwhile, the high-performance RS Q8 performance gains standard dual-pane acoustic side glass, creating a quieter cabin without sacrificing its 631-horsepower performance credentials. Together, the updates focus on subtle styling enhancements, additional wheel choices, and improved refinement rather than major mechanical changes.

2027 Q8 Model Family MSRP
Model	Engine	Drivetrain	Premium	Premium Plus	Prestige
Q8 55 TFSI	3.0L TFSI, 6 CYL. 335 hp / 369 lb.-ft.	quattro® Tiptronic®	$76,900	$82,100	$87,500
SQ8	4.0L TFSI, 8 CYL. 500 hp / 568 lb.-ft.	quattro® Tiptronic®	– –	$100,600	$108,100
RS Q8 performance	4.0L TFSI, 8 CYL. 631 hp / 627 lb.-ft.	quattro® Tiptronic®	– –	– –	$139,700
Destination and Delivery		$1,295

e-tron GT Model Family

The RS e-tron GT performance carries over largely unchanged for 2027. The only notable update is the addition of a high-gloss black Singleframe grille for models equipped with the Forged Carbon package. Otherwise, Audi’s flagship electric performance sedan returns with the same blistering performance and premium features introduced for the previous model year.

2027 e-tron GT Model Family MSRP
Model	Motor / Battery	Drivetrain / Transmission	Premium Plus	Prestige	RS
RS e-tron GT performance	Dual motors / 105 kWh battery (912 hp)	quattro® / Single-speed front, two-speed rear transmission	– –	– –	$170,500
Destination and Delivery	$1,295