Audi Lights Up Montreal’s F1 Weekend with Immersive “Audi Haus Performance Art” Experience

As the pulse of Formula 1 takes over Montreal this June, Audi is igniting the Grand Quay of the Port of Montreal with a stunning new immersive experience: Audi Haus Performance Art. Running June 13–15, this free, open-to-the-public installation is a fusion of light, legacy, and performance—inviting fans to witness Audi’s future-forward design through an entirely new lens.

If you love F1, Audi, and immersive art, this is your moment. There’s nothing quite like Canadian Grand Prix weekend in Montreal. The city comes alive with world-class events, electrifying energy, and creative showcases that amplify the thrill of the race. Audi Haus Performance Art is one of those can’t-miss experiences—offering a rare opportunity to get up close with iconic vehicles and the philosophy that fuels them. It’s a sensory journey through the engineering marvels that define Audi, brought to life through art, technology, and sound.

Created in collaboration with Montreal’s Iregular Studio, Audi Haus Performance Art is more than an exhibition—it’s a celebration of motion, innovation, and the relentless pursuit of progress. Known globally for its bold, interactive digital works, Iregular brings Audi’s passion for precision and performance to life in a dazzling, three-part light installation. Visitors will explore Audi’s next-generation vehicles through dynamic storytelling and cutting-edge digital artistry—where every glow, pulse, and reflection tells a story.

“Audi Haus Performance Art is a reflection of who we are—leaders in design and technology,” said Joseph Ottorino, Director of Marketing, Audi Canada. “Iregular is a natural partner for Audi. Together, we’re telling a broader story of innovation brought to life by a medium we are both deeply passionate about.”

Step Into the Future of Vorsprung durch Technik

Across three immersive chapters, guests can interact with installations that showcase everything from the signature growl of an RS engine to the quiet power of Audi’s all-electric e-tron models. It’s an invitation to experience Audi like never before.

And for those who prefer their performance up close and on the road, Audi will also offer test drives of its most dynamic models—including the A5, Q5, Q6 e-tron, and Q4 e-tron—from 12PM to 5PM daily.

Vehicles on Display:

• RS 6 Avant GT – Inspired by the legendary Audi 90 quattro IMSA GTO.
• A6 e-tron – Audi’s most aerodynamic vehicle to date.
• S5 – A refined evolution of power and finesse.
• SQ5 – Bold SUV performance with unmistakable presence.
• R8 GT – A motorsport icon, redefined.
• RS e-tron GT performance – The most powerful Audi ever built.
• RS Q8 performance – Audi’s most powerful internal combustion engine SUV.
• RS 3 – Raw performance, newly returned to the Canadian market.

Event Details:

Location: Grand Quay of the Port of Montreal
Address: 200 De la Commune St. W.
Dates & Times:

• Friday, June 13 – Saturday, June 14: 11AM–8PM
• Sunday, June 15: 11AM–5PM
  Admission: Free and open to the public

Whether you’re an F1 fan, design enthusiast, or devoted driver, Audi Haus Performance Art offers a glimpse into the spirit and soul of Audi—a brand driven by performance, shaped by legacy, and always looking ahead.

[Select content sourced from Newswire Canada.]