[source: Audi AG]
- First 3D vehicle configuration in real time
- Realistic and animated rendering directly via the Audi website
- Rollout in 25 markets, additional features planned
Audi is the first automobile manufacturer to use 3D visualization in its product configurator. Rather than the static images used in the past, customers now experience for the first time a 360 degree view of an animated vehicle in real time, directly via the Audi website. The application is launching in Germany and 24 additional countries worldwide.
The model is rendered in real time on any device directly via the Audi website, with no need for an additional app or plug-in. The 3D application uses virtual Audi data models and rendering techniques as those, which are used in the games industry.
This new application in the configurator is Audi’s next step toward a digital customer experience. The Audi A4 has been available on the manufacturer’s German website as a first 3D pilot model since 2017. Now the Audi Visualization Engine is being rolled out for all available models in major European markets such as Germany, the UK, France and Spain as well as in the USA and Japan. Future plans include upgrading image quality to 4K, additional country-specific environments for the vehicles and customized use of the solution for dealerships.