Audi Is Preparing Its First Purely Digital Worldwide Market Launch for the New A3 Family

source: Audi AG

  • Roughly 35,000 sales and service employees from 90 countries using virtual technology to learn about the cars
  • Formats range from web-based training, video tutorials and chats to augmented reality and virtual reality training
  • Horst Hanschur, Head of Retail Business Development and Customer Services: “In view of the current situation, we are accelerating the shift to digitalization we had already initiated”

Audi is currently preparing the company’s first ever market launch of a new model in purely digital form: the new A3 family will be delivered to customers worldwide during the course of the year. About 15,000 sales and service employees as well as about 20,000 service technicians at retail partners around the globe have to be prepared and trained for this. In view of the coronavirus crisis, Audi is for the first time completely foregoing face-to-face training and instead is using a variety of digital formats ranging from web-based training to augmented reality and virtual reality training.