America’s World Cup Run Is Over, but the Summer of Audi Sales Event Isn’t

[Source: Audi of America]

America may be out of the World Cup, but Audi is keeping the soccer energy alive. Audi of America has launched a new national campaign called “The Driven,” starring Real Salt Lake midfielder Diego Luna, in support of the Summer of Audi Sales Event.

The cinematic spot leans into a message that fits both elite athletes and Audi itself, progress is never finished. Created by Ogilvy, the ad follows Luna as he strikes goal after goal, sharpening his precision with each attempt. Midway through the spot, the action freezes as the soccer balls form Audi’s iconic four rings before an Audi SQ5 bursts through the net.

Audi and Soccer

It is a fitting visual for a brand that has tied itself closely to soccer’s rise in the United States. Audi has been the Official Automotive Partner of Major League Soccer since 2015 and serves as title sponsor of the Audi MLS Cup Playoffs. The brand also supports the MLS Golden Boot, MLS Cup MVP, MLS Cup, MLS All-Star Game, and Team of the Matchday digital series.

Luna is also a smart choice for the campaign. The Real Salt Lake midfielder represents a new generation of American soccer talent, with MLS All-Star honors in 2024 and 2025, the 2024 MLS Young Player of the Year award, and the 2025 Audi Goals Drive Progress Impact Award for his mental health advocacy.

“Being an athlete builds in you this innate refusal to stay stagnant, always pushing toward your next personal best, and Audi’s campaign really speaks to that,” Luna said.

Of course, the campaign is not just about soccer. It also launches alongside the Summer of Audi Sales Event, which runs from July 1 through August 31. During that time, Audi dealers will offer special incentives on select new vehicle purchases and leases.

Team USA’s World Cup hopes may be finished, but Audi’s summer push is just getting started. For shoppers, the timing could be ideal. The tournament may have ended in heartbreak for American fans, but the Summer of Audi Sales Event gives us all another chance for a win.