Audi Renews Inter Miami CF Partnership, Backs Miami Freedom Park and Nu Stadium

[Source: Audi of America]

Audi is doubling down on its presence in American soccer, announcing a multiyear renewal of its partnership with Inter Miami CF. Originally launched in 2024, the collaboration continues to grow as both brands align around performance, innovation, and premium experiences.

Under the renewed agreement, Audi will serve as the club’s Official Luxury, Premium, and Electric Vehicle Automotive Partner. The automaker is also stepping into a major role as a Founding Partner of Miami Freedom Park, one of the most ambitious sports and entertainment developments currently underway in the United States.

At the heart of this new chapter is the opening of Nu Stadium, a 26,700-seat venue that will serve as Inter Miami’s new home. Audi’s presence will be felt throughout the stadium experience, from interactive brand activations on match days to premium hospitality offerings, including a dedicated suite and VIP-level access. The goal is clear: elevate the fan experience while reinforcing Audi’s luxury positioning.

The partnership also extends beyond the stadium. Audi, Inter Miami, and adidas are set to launch an exclusive co-branded merchandise collection on April 23, blending sport, design, and culture into a unique retail offering aimed at fans and collectors alike.

For Inter Miami, the renewed deal represents more than just a sponsorship, it’s a strategic alignment with a globally recognized brand as the club enters a transformative period. For Audi, it strengthens an already deep connection with Major League Soccer, where it has maintained a strong presence for over a decade through multiple team partnerships and initiatives.

As the doors open on Nu Stadium and Miami Freedom Park, this expanded partnership signals a shared vision for the future, one built on performance, innovation, and delivering world-class experiences both on and off the pitch.