034Motorsport Founder Reflects on 20 Years of Audi Tuning Innovation and the Future of Heritage Parts

From grassroots beginnings in a Bay Area garage to becoming one of the most respected names in Audi performance worldwide, 034Motorsport has spent the last two decades redefining what’s possible for Audi enthusiasts. Known for their cutting-edge engineering, dedication to the Audi aftermarket, and now their work in reviving heritage parts, 034 has built a legacy that blends performance with preservation.

In this episode of Audi Club North America’s All-Wheel Driven podcast, we sit down with Javad Shadzi—Founder & CEO of 034Motorsport. A longtime Audi enthusiast and supporter of Audi Club, Javad reflects on the early spark that inspired him to start 034, the evolution of the company over 20 years, and the community-driven mission that continues to guide its future.

We talk about the origins of 034, the highlights and challenges of building one of the most trusted names in Audi tuning, and how the aftermarket has changed over the past two decades. Javad also provides a glimpse into 034Tradition, the company’s initiative to revive rare and discontinued Audi parts for the next generation of enthusiasts. From their heritage-inspired Audi 90 build to navigating the future of performance in the age of electrification, Javad shares how passion has always been at the heart of 034’s journey.

It’s a conversation about innovation, heritage, and the enduring power of community—celebrating 20 years of 034Motorsport while looking toward the road ahead.

Watch it below, or find it on these Podcast Channels: Apple | Spotify

All-Wheel Driven is sponsored by XPEL, the official paint protection film of Audi Club.