Watch How Lamborghini Produces the Highly Personalized Revuelto Supercar

[Source: Lamborghini]

With the introduction of its V12 hybrid supercar the Revuelto, Lamborghini invested heavily in new facilities and processes to maximize the personalization opportunities for the vehicle’s super-exclusive clientele. Combining lessons from parent company Audi’s Exclusive program and its own Ad Personam offerings, Lamborghini’s Chief Manufacturing Officer Ranieri Niccoli believes his team can now deliver a new level of craftsmanship with its most technologically advanced exotic car.

“To produce the Revuelto, we understood that we had to go above and beyond,” commented Niccoli. “The Revuelto is a hybrid car combining the most innovative technical solutions, yet built using traditional skills while allowing maximum personalization by the customer. We raised the bar to produce it, creating what we call ‘Manifattura Lamborghini Next Level,’ a production system with people always at its core but which we have adapted to a much more complex product and to processes we haven’t used before. With the introduction of the Revuelto, we expanded the area occupied by the company by 1.85 million square feet, investing €150 million ($161.6 million) here in Sant’Agata Bolognese.”

This video gives a behind-the-scenes look at what goes into building a Revuelto as the first customer vehicles are now in production.