Visit Qatar Joins Future Audi F1 Team as Principal Partner for 2026

[Source: Audi]

Audi F1 news continues to heat up as we are now less than 100 days away from the opening race of 2026. The latest announcement is that Visit Qatar will join the future Audi F1 Team as a principal partner for its 2026 Formula 1 debut, forming a partnership centered on showcasing Qatar to the global F1 community.

The partnership will showcase Qatar’s culture, heritage, and modern attractions to Formula 1’s global fan base, highlighting the country as a major hub for sport, tourism, and hospitality beyond a single race weekend.

Audi’s F1 debut offers Visit Qatar a global platform to promote tourism, business, and culture, while reinforcing its partnership with the Qatar Investment Authority to focus on performance, innovation, and long-term growth.

Leaders Make Statement

“The Qatar Grand Prix has grown into a valued destination on the F1 calendar. Welcoming Visit Qatar as a partner and bringing Qatar’s unique blend of culture, warmth, and innovation to F1 fans around the world is a natural next step to highlight what makes this country such a remarkable destination. Through unique fan events, cultural showcases, and digital experiences, we are excited to partner with Visit Qatar to foster global cultural connections, built through the platform of Formula 1,” said Jonathan Wheatley, Team Principal of the future Audi F1 Team.

“Partnering with the future Audi F1 Team marks an important step in advancing our global tourism ambitions. Formula 1 offers a powerful platform, and this collaboration enables us to present Qatar’s culture, hospitality, and modern appeal to audiences worldwide. As the team makes its debut in 2026, we look forward to creating meaningful touchpoints that encourage fans to explore Qatar and experience the country’s diverse offerings for themselves,” said Eng. Abdulaziz Ali Al-Mawlawi, CEO of Visit Qatar.

This past weekend both the Kick Sauber cars finished out of the points in Qatar. Perhaps Audi will have better luck next year. Either way, Visit Qatar and Audi F1 Team is an exciting partnership.