In order to further leverage the potential of individuality while making the best possible use of the existing diversity of perspectives in the Audi Group, the brand has been gradually rolling out Diversity Management at the worldwide locations since 2019. The initial aim was to create a common basis and establish diversity and inclusion officers at the respective subsidiaries. We now have special diversity officers working at the locations in Brussels, San José Chiapa, and Győr as well as at the Italian Audi subsidiaries Lamborghini, Ducati, and Italdesign. “Diversity can function as a crucial motor in the context of transformation while also providing us with major challenges,” says Sabine Maassen. “The crucial success factor with regard to inclusion is to involve everyone in equal measure and treat everyone as equals.” For example, the parties involved had multiple weeks of intense discussions on the various local framework conditions and stakeholder groups in the individual countries during the sprint at the beginning of the year. Audi established an International Diversity Hub with changing focal topics to leverage synergies and promote diversity and inclusion worldwide. Uniform standards, for example for training courses and awareness-raising measures, ensure a common understanding of equal opportunities and diversity.
The diversity officers at the worldwide Audi locations intend to use the European Diversity Month, which the European Commission has proclaimed for the first time, to share their incentives and ideas on diversity. At the location in Brussels, for example, an Audi e-tron painted in rainbow colors carries the message of diversity throughout the plant. Female engineers will tell their success stories at Audi subsidiary Italdesign, and selected guests will speak about the power of diversity at Lamborghini. At the same time, the committed members of the worldwide diversity rollout will launch comprehensive information offerings and social media campaigns. Starting on May 25, the international diversity officers will share their personal motivation and the goals of their work publicly on audi.com.
The international diversity rollout will continue in 2021. The Audi brand is represented in around one hundred countries. Diversity and inclusion is becoming an increasingly important topic for the worldwide sales companies as well. Overall, the worldwide Audi family counts roughly 87,000 employees. People from around one hundred countries work at the two German sites in Ingolstadt and Neckarsulm alone.