quattro Magazine: Taking the 2019 Audi Q8 to the extreme in the American West

words: George Achorn, photos: Audi of America (Jim Fets) Editor’s note: This article originally ran in the q2_2019 issue of quattro magazine. Is it a “crossover” or an “SUV”? I was in the weeds in more ways than one with an Audi of America product planner in remote and frigid Colorado philosophizing over just what the new Audi Q8 is. I’d called it a “crossover”. He argued “SUV”. From his perspective, an SUV is a more attractive term... at least in the American market. SUV in...

quattro Magazine: André Lotterer’s Daily Driver

words: George Achorn, photos: André Lotterer Editor’s note: This article originally ran in the q2_2019 issue of quattro magazine. Let’s just lay this out there because it needs to be said. André Lotterer needs to stay in his lane. At the age of 37, the guy’s logged three Le Mans wins as an Audi Sport factory driver, switched to Porsche’s 919 program when Audi shuttered their LMP program, and today runs one of the top seats in Formula E - in addition to moonlighting for the Rebellion L...

quattro Magazine Q2_2019: RennSport + Avant = Perfection

words: Troy Sicotte, photos: Brian Henderson/Rotiform Editor note: This article was originally published in quattro Magazine Q2_2019. You may also see this RS 4 as one of our previous Find of the Day. When did you first notice a fast Audi? Depending on your age, I’d wager that it was unlikely of you to notice one on an American road unless you’re a Millennial (Gen-Y) or Gen-Z. The simple fact is Audi did not really proliferate in North America as a known and sought-after brand until the arr...

Audi and Marvel: A Dynamic Duo

words: Aaron Plante Editor’s note: This article originally ran in the Q2_2019 issue of quattro magazine. Has Audi’s decade-long relationship with Tony Stark paid off? Suicidal Tendencies’ Institutionalized is blaring as Tony Stark works on his ’32 Ford in his garage. Pepper Potts unlocks the workshop door, simultaneously cutting the music, hounding Stark to get going. As he walks to the rear of the shop in the far corner, first in line from the exit ramp, sits a silver coupe with bla...

Road/Show by CNET Catches up with Avengers: Endgame’s Brie Larson and I Get A Crash Course In All That Is Marvel

words: Bill, photos: Audi of America, Paramount Pictures, Marvel In what has to be the most anticipated movie in years, Avengers: Endgame is finally here. I have an unpopular confession to make: I am not a superhero fan...at all. I get the Marvel & DC Comics universes mixed up all the time much to the dismay of my teen sons. I am, however, a big Audi fan. The only reason I watched Iron Man was to see the R8 (which was new at the time). And then I saw Iron Man 2... And then I sa...

quattro Q2_2019: Five Instagrammers Audi Enthusiasts Need to Follow

words: Denis Podmarkov, photos: Audi Club Carolinas, Daniel Abt, Audi Beverly Hills, Summer Saprano, Audi ProShots Editor: This originally ran in the Q2_2019 issue of quattro Magazine @audiclubcarolinas www.instagram.com/audiclubcarolinas/ The Carolinas are beautiful. They have it all: mountains, beaches, and amazing Southern food. Follow the Carolinas chapter for their latest updates on all their events. Don’t worry…that Southern hospitality is real. Join them at Audi Treff...

Find of the Day: 2001 Audi RS 4 Avant OEM+ Featured in Q2 2019 quattro Magazine

words: Bill, photos: Bring A Trailer The latest issue of quattro Magazine (Q2_2019) is on its way to Audi Club members. In it, they'll find an article about a B5 RS 4 Avant entitled Rennsport + Avant = Perfection. I proofread quattro which means reading every issue cover to cover...several several times. So imagine my surprise when this Avant showed up on Bring A Trailer. I recognized it even before I knew what I was looking at. I won't spoil the article before you have a chance ...

quattro Magazine: Pacific German’s S4llroad

words: Troy Sicotte, photos: Denis Podmarkov for Imola Media Editor’s note: With the imminent arrival of the Q2_2019 issue of quattro magazine, we decided to run the featured article from Q1_2019 and included the full photo gallery (over 100 photos) Where There’s a Will, There’s a Way(gon)… The station wagon automotive body style nomenclature is broad and varies by manufacturer and country of origin: Touring, estate, shooting brake, long roof, Avant, and simply… wagon. The America...

S1:E3 Unfair Advantage Podcast: I talk with quattro Magazine Editor George Achorn and the Book’s New Look

The third episode of our podcast Unfair Advantage is now available on iTunes. In this episode, I (Bill Cho) sit down with George Achorn and talk  about his background in the Audi space, plus a look at the redesign of quattro Magazine and a preview of the upcoming Q2 2019 issue due out very soon. For those who don’t know George, google him but I’ll give you a brief rundown here anyway. At a very young age, George was into cars and had already been bitten by the modification bug. He foun...