Pirelli Launches The P Zero Winter At The Geneva Motor Show: The First Winter Tyre With The Performance Of A Summer Tyre

source: Pirelli Track Adrenaline also makes its debut: a tyre with sensors connected to an app, for both gentlemen drivers and professionals The first electric supercars with bespoke Pirelli tyres appear in Geneva: the 'ELECT' marking denotes tyres made specifically for these vehicles P Zero Winter Skis: debut of new high-performance skis named after top Pirelli winter tires Pirelli reveals an extensive line-up of innovations at the GenevaInternational Motor Show: the new P Zero Winter, the ...

Pirelli Parks 40+ GT3 Cars at Monza Just for Fun

[source: Pirelli] Milan, April 23, 2018 – At Monza, 41 cars, 12 prestige manufacturers, over 150 people and 22,000 horsepower all combined to recreate a historic portrayal of the Pirelli logo from 1978: 80 meters long and 18 meters tall. As was the case 40 years ago, the modern cars participating in this Pirelli logo recreation were diverse, featuring different makes, models, engines, architectures and styles – yet all with the same Pirelli tires. The iconic 1978 Pirelli logo was r...

Pirelli Presents Cyber Car in Geneva

source: Pirelli New Original Equipment Sensor System Enabling Interaction Between Tire & Car New Technology Currently In Testing On Major Electric and Traditional Car Platforms Cyber Car Enables a Safer Drive and Improved Performance Via Transmitting Tire Functionality to On-Board Intelligence to Adapt ABS and Stability Control Systems Geneva, March 6, 2018 – Pirelli’s digital revolution has taken a new step forward in enabling a tire to gather and transmit data. At th...

Pirelli Shines the Spotlight on the Intercontinental GT Challenge

source: Pirelli Milan - The opening round of this year’s Intercontinental GT Challenge – the only intercontinental series for the world’s top GT drivers, with Pirelli as exclusive tire supplier – gets underway this weekend at the famous Bathurst 12 Hours in Australia. The Mount Panorama track is one of the most epic on the planet, with several changes in elevation and some truly demanding corners. Pirelli currently holds the track record, set two years ago in qualifying when th...

Watch APR’s RS 3 Pass Car After Car at Road Atlanta

words: Bill Cho, video: APR Though this video is a couple of months old, it's always a thrill to see a driver's point of view on a track. The track is Road Atlanta, home of the Petit Le Mans, and the driver is Ian Baas. The vehicle in question is APR's Audi RS 3 outfitted with APR 93 and Ethanol ECU upgrades, APR 19x8.5 forged wheels, Pirelli Trofeo R tires, and APR Development lowering springs. On what looks to be a track day, Ian passes Porsches and BMWs with ease. Make sure you have...