Marc Lichte: “Aesthetics Arise From Efficiency”

[gallery link="none" columns="1" size="full" ids="57482"] source: Audi AG Interview with the Head of Audi Design in the run-up to the presentation of the e-tron GT Pioneer for the design of future electric models World premiere of the fully electric gran turismo on February 9 “The most beautiful car I have ever drawn.” Marc Lichte, Head of Audi Design, chose these words in the fall of 2018, when the brand presented the Audi e-tron GT concept as a show car in Los...

Audi RS 6 GTO Concept

[gallery link="none" columns="1" size="full" ids="55174"] words: Bill, photos: Snabshod Photography for Audi AG In 40 years of quattro, we've seen some fantastic production cars and some otherworldly concept cars...this is one of them. This is the Audi RS 6 GTO Concept. It was created with ideas from the apprentices at Audi Neckarsulm and designed by Marc Litche and his team. As the name suggests, it is inspired by the Audi 90 quattro IMSA GTO that ruled the American IMSA GTO racing series. [gal...

Readers’ Choice for Best New Design Features: Audi Victorious in Five Out of Ten Categories

[gallery link="none" columns="1" size="full" ids="54351"] source: Audi AG A1 citycarver, A3, A5, RS 6 and Q3 Sportback honored with “Autonis” Award Audi models impress in readers’ choice voting with some 16,000 participants Head of Design Marc Lichte: “At Audi, design is the number 1 reason for buying.” Audi won half the trophies awarded today at the “Autonis” Awards ceremony. In the readers’ choice by auto motor and sport, the premium brand took home the...

Marc Lichte’s Audi e-Design

[gallery link="none" columns="1" size="full" ids="54066"] source: Audi AG Electromobility is changing the automotive design of the future. Marc Lichte, Head of Audi Design, on the most important features in the exterior design of the Audi e-tron. “Times have never been as exciting for us car designers as they are today. Right now is the best time to rethink automotive design, to redesign it - in short: to lead automotive design into the future. The transformation to electromobility paves th...

Autocar: Audi Ditches ‘Russian Doll’ Car Design

words: Bill Cho, Q2 photo: Audi AG Ever wonder why Audi's design language have been repetitive across its lineup? In a recent interview with UK magazine Autocar, Audi CEO Rupert Stadler stated that it was deliberate "to make Audis more recognizable in newer and emerging markets. Now we are well known in major markets like China, we can begin to change this philosophy and give each car its own look.” “We recognise that there is a place for more differentiation now," added Marc Lic...