16 Oct 2023

Interview with Marc Lichte: “Sporty Cars are Adrenaline that Has Assumed a Shape”

[caption id="attachment_91384" align="aligncenter" width="1600"] - Looking back on 40 years of Audi Sport GmbH with Audi’s head of design- Performance, aesthetics and functionality to shape the RS models of the future- Radically changed interiors to be featured also by upcoming high-performance cars[/caption] Audi RS models thrill fans of the four rings thanks to their advantage in technology and styling. On the occasion of Audi Sport GmbH’s 40th anniversary, Head of Audi Design Marc L...
26 Sep 2023

Spy Photo: Audi RS 6 e-tron Goes Widebody

[gallery link="none" columns="1" size="full" ids="90555"] The development of the RS version of the electric Audi A6 e-tron, the RS 6 e-tron, continues as the prototypes have now moved to the next level of development. Audi has already mentioned, via design boss Marc Lichte, that the RS versions of the e-tron models will stand out with both a wider track and a wider body to set them more apart from the regular A6 e-tron models. We have some photos showing the next level of the development for the...
Tue, Sep 26 , 2023 Bill
25 Apr 2023

Audi Planning Big Electric e-tron 4X4 SUV

[gallery columns="1" size="full" ids="85637"] There’s a rumor circulating amongst the UK and European press that Audi is seriously considering and may even be moving forward with a large rugged SUV in the vein of the Land Rover Defender and Mercedes-Benz G-Wagen. Below is summary of what we’ve read, what we know and a few renderings generated by our @4Rings.AI Instagram account to help visualize. From CAR Magazine (UK), there are direct quotes from Audi design boss Marc Lichte. “If you l...
22 Jan 2021

Marc Lichte: “Aesthetics Arise From Efficiency”

[gallery link="none" columns="1" size="full" ids="57482"] source: Audi AG Interview with the Head of Audi Design in the run-up to the presentation of the e-tron GT Pioneer for the design of future electric models World premiere of the fully electric gran turismo on February 9 “The most beautiful car I have ever drawn.” Marc Lichte, Head of Audi Design, chose these words in the fall of 2018, when the brand presented the Audi e-tron GT concept as a show car in Los...
Fri, Jan 22 , 2021 Bill
11 Nov 2020

Audi RS 6 GTO Concept

[gallery link="none" columns="1" size="full" ids="55174"] words: Bill, photos: Snabshod Photography for Audi AG In 40 years of quattro, we've seen some fantastic production cars and some otherworldly concept cars...this is one of them. This is the Audi RS 6 GTO Concept. It was created with ideas from the apprentices at Audi Neckarsulm and designed by Marc Litche and his team. As the name suggests, it is inspired by the Audi 90 quattro IMSA GTO that ruled the American IMSA GTO racing series. [gal...
Wed, Nov 11 , 2020 Bill
21 Oct 2020

Readers’ Choice for Best New Design Features: Audi Victorious in Five Out of Ten Categories

[gallery link="none" columns="1" size="full" ids="54351"] source: Audi AG A1 citycarver, A3, A5, RS 6 and Q3 Sportback honored with “Autonis” Award Audi models impress in readers’ choice voting with some 16,000 participants Head of Design Marc Lichte: “At Audi, design is the number 1 reason for buying.” Audi won half the trophies awarded today at the “Autonis” Awards ceremony. In the readers’ choice by auto motor and sport, the premium brand took home the...
Wed, Oct 21 , 2020 Bill
13 Oct 2020

Marc Lichte’s Audi e-Design

[gallery link="none" columns="1" size="full" ids="54066"] source: Audi AG Electromobility is changing the automotive design of the future. Marc Lichte, Head of Audi Design, on the most important features in the exterior design of the Audi e-tron. “Times have never been as exciting for us car designers as they are today. Right now is the best time to rethink automotive design, to redesign it - in short: to lead automotive design into the future. The transformation to electromobility paves th...
Tue, Oct 13 , 2020 Bill
2 Jan 2018

Autocar: Audi Ditches ‘Russian Doll’ Car Design

words: Bill Cho, Q2 photo: Audi AG Ever wonder why Audi's design language have been repetitive across its lineup? In a recent interview with UK magazine Autocar, Audi CEO Rupert Stadler stated that it was deliberate "to make Audis more recognizable in newer and emerging markets. Now we are well known in major markets like China, we can begin to change this philosophy and give each car its own look.” “We recognise that there is a place for more differentiation now," added Marc Lic...
Tue, Jan 02 , 2018 Bill