words: George Achorn, photos: Audi of America (Jim Fets)
Editor’s note: This article originally ran in the q2_2019 issue of quattro magazine.
Is it a “crossover” or an “SUV”? I was in the weeds in more ways than one with an Audi of America product planner in remote and frigid Colorado philosophizing over just what the new Audi Q8 is. I’d called it a “crossover”. He argued “SUV”.
From his perspective, an SUV is a more attractive term... at least in the American market. SUV in...