Audi Considering Re-Launching Horch Brand Name

Rumors out of the press are suggesting that Audi is strongly considering re-use of the Horch brand name to denote its largest and most luxurious offering. Once one of the world's most luxurious marques, the Horch brand is currently one of the defunct brands owned by Audi and one of the brands represented in Ingolstadt's four-ring logo. From what we can tell, the rumor first appeared published in Automotive News by the very credible German automotive journalist Jens Meiners. Given the sour...