Audi Anniversary Dates 2019

source: Audi AG In their digital booklet entitled "Anniversary Dates 2019", Audi Tradition provides information about the most important products, records and milestones in the history of Audi. This year, the company will be able to look forward to more than two-dozen anniversary dates. It was 70 years ago that Audi history began in Ingolstadt. After the Second World War, the Auto Union AG plants in Saxony were seized under the orders of the Russian military administration ...

1936 Horch 853 Planned for RM Sothebys Amelia Island

Early listings of lots for Amelia Island Concours week have revealed that RM Sotheby's will list a 1936 Horch Special Roadster Recreation. Few other details are provided by RM Sotheby's at this time and we expect more to be forthcoming as the March 9 event date nears, but the rareness of Horch specimens in the USA suggests we may know some of the story already. From the photos released by RM Sotheby's, we can see it has silver and blue bodywork with a red interior. This all appears identica...

Audi Considering Re-Launching Horch Brand Name

Rumors out of the press are suggesting that Audi is strongly considering re-use of the Horch brand name to denote its largest and most luxurious offering. Once one of the world's most luxurious marques, the Horch brand is currently one of the defunct brands owned by Audi and one of the brands represented in Ingolstadt's four-ring logo. From what we can tell, the rumor first appeared published in Automotive News by the very credible German automotive journalist Jens Meiners. Given the sour...

Event Preview: Monterey Car Week

UPDATED: 08.20.2018 There’s no doubt that the Monterey Car Week has become a megalith for the car enthusiast world, and also specifically for the Audi enthusiast niche. Events like Legends of the Autobahn have been a mainstay for Audi enthusiasts as part of Monterey for years now, but even more stepped up presence by Audi including the just-announced Audi PB 18 concept car introduction,  plus a clustering of many other activities helps make the week a can’t miss for four ring fans. W...

1934 Horch 780B Cabriolet Headed to Bonhams Monterey Auction

With Monterey Car Week looming, including a great number of classic car auctions, it's worth keeping track of places to be and events not to miss. Earlier this week we provided a general breakdown of the highly crowded Monterey Car Week schedule. Now, we're happy to add to that list with a callout to Bonhams' Quail Lodge Auction. Bonhams is quickly becoming the auction not to miss for Audi enthusiasts. Last year included a Sport quattro as part of a Group B collection, and also a pre-war ...

1936 Horch in Bonhams Amelia Island Auction

Cars from Audi are still a rare thing at American top level collector car auctions. In as much, you might be surprised to know that we tend to see the brand's pre-war Auto Union offerings on the block as often as we see any of the modern classics. Take for instance this 1936 Horch 853 Roadster set to sell at the Bonhams auction at Amelia Island next month. Cars like this Horch were built in far fewer numbers than modern cars such as the ur quattro, likely closer to the uber rare homologat...

Monterey Car Week: Bonham’s Quail Auction Preview

  There are any number of auctions going on in Monterey during car week, each by well established auction houses. For Audi enthusiasts though, there was just one this year that couldn’t be missed and that was the Bonhams sale held on the grounds of The Quail country club. First and foremost, the Bonhams sale featured an array of Group B rally cars, primarily in road-going homologation form. Obviously, it was an Audi Sport quattro amongst that mix that drew our eye most directly. Tha...