25 Mar 2024

Audi A8L Horch Founder Edition 60TFSI Arrives in Chinese Market

[gallery columns="1" link="file" size="full" ids="98845"] On March 22, the founder version of the new Audi A8L Horch 60TFSI was officially launched, with a market guide price of 2,076,800 yuan. The new Audi A8L Horch founder version 60TFSI is equipped with a 4.0T V8 engine and provides personalized and exclusive customization services. With magnificent power performance and ingenuity customization technology, it creates a modern noble model. With the launch of the new Audi A8L Horch f...
27 Dec 2022

Find of the Day: 1939 Audi W23 Cabriolet

[gallery link="none" columns="1" size="full" ids="81396"] words: Bill, photos: Classic Car Deals This is the oldest Audi we've ever featured as a Find of the Day: a 1939 Wanderer W23 Cabriolet. Several years earlier in 1932, Wanderer was brought into the Auto Union/DKW/Horch fold so this is technically an Auto Union but it also wears the Wanderer logo. Here's the ad: [gallery link="none" columns="1" size="full" ids="81391"] 1939 AUDI W23 CABRIOLET THAT IS LOW NUMBER BUILT. IT LAST RAN TWO YEARS...
Tue, Dec 27 , 2022 Bill
3 Aug 2022

Audi Motorsport – the Age of the Silver Arrows

[gallery link="none" columns="1" size="full" ids="74637"] source: Audi Magazine They were called the Silver Arrows and in the 1930s they were the most exciting and successful race cars on the planet It was obvious to everyone that sporting success had a major impact on vehicle sales which in turn spurred on competition on the track A rich history of motorsport competition and success is as much a part of the Audi brand as its reputation for outstanding design, innovation and engineering. ...
Wed, Aug 03 , 2022 Bill
3 Aug 2022

Top-End Version Specifically for China: How the A8 L Horch Is Made

[gallery link="none" columns="1" size="full" ids="74629"] source: Audi AG A8 L Horch production: Innovation for the Chinese market For nearly 30 years, Neckarsulm and the Audi A8 have been inseparable. Now an exclusive version for the Chinese market is being built there. Here’s an overview of the production of the longest series-production Audi of all time – from the construction of its body to its journey to China. It’s not only the interior and the special two-tone paint job that disti...
Wed, Aug 03 , 2022 Bill
21 Jun 2022

How the Four Rings Became the Audi Trademark: Auto Union AG Founded 90 Years Ago

[gallery link="none" columns="1" size="full" ids="73042"] source: Audi AG Audi, DKW, Horch, and Wanderer merge to form Auto Union AG in 1932 The Audi Tradition app: Information on Audi history as well as the Audi museum mobile and the vehicles on display there available online 24/7 As Audi’s trademark, the four interlocking rings symbolize the June 29, 1932 merger of four previously independent automobile manufacturers: Audi, DKW, Horch, and Wanderer. They are the roots of today’s AUDI ...
Tue, Jun 21 , 2022 Bill
4 Nov 2021

Interview with Oliver Hoffmann: “The Audi A8 Defines What Premium Means for the Brand”

[gallery link="none" columns="1" size="full" ids="65640"] source: Audi AG The Audi A8 has always stood for the brand’s premium standards A pioneer in lightweight construction, light technology, and the MMI operating system All-wheel drive quattro and light construction: When it was introduced at the 1994 Geneva International Motor Show, the Audi A8 sent a clear message to the competition. In the following interview, Oliver Hoffmann, Member of the Board for Technical Devel...
Thu, Nov 04 , 2021 Bill
3 Nov 2021

Sharpened Design and Innovative Technologies for the Flagship: The Enhanced Audi A8

[gallery link="none" columns="1" size="full" ids="65562"] source: Audi AG Digitized light for more safety and a progressive technology experience Extensive technology portfolio with many intelligent functions A8 L Horch as the top model for China With sharpened design, particularly in the front and rear, and innovative technologies, Audi is ensuring the increased presence and sporty elegance of the A8. For that reason, the company with the four rings is even more intensively working out the...
Wed, Nov 03 , 2021 Bill
21 Jan 2021

Spy Photo: Audi Horch A8L

[gallery link="none" columns="1" size="full" ids="57421"] Wait...did you just say Horch? The rumor that Audi will bring back the Horch name plate for an ultra-luxurious car to fight against the Mercedes Maybach has been swirling around for some years now and back in 2019, Audi confirmed the plans. Well to be honest, they did just confirm the car not the Horch name. But with Mercedes using Maybach for its luxury version of the S-Class, it makes sense for Audi to resurrect the Horch name for the b...
Thu, Jan 21 , 2021 Bill
30 Jan 2020

Audi Anniversary Dates 2020

[gallery link="none" columns="1" size="full" ids="42573"] source: Audi Tradition Audi Tradition has released its latest "Anniversary Dates 2020" digital booklet which provides you with the most important dates concerning Audi's company and product history. This year, there are around three dozen anniversary dates to keep in mind. 40 years ago, the company with the four rings presented the Audi quattro and in doing so caused quite a stir at the Geneva International Mo...
Thu, Jan 30 , 2020 Bill
6 Mar 2019

Audi Anniversary Dates 2019

source: Audi AG In their digital booklet entitled "Anniversary Dates 2019", Audi Tradition provides information about the most important products, records and milestones in the history of Audi. This year, the company will be able to look forward to more than two-dozen anniversary dates. It was 70 years ago that Audi history began in Ingolstadt. After the Second World War, the Auto Union AG plants in Saxony were seized under the orders of the Russian military administration ...
Wed, Mar 06 , 2019 Bill
8 Jan 2019

1936 Horch 853 Planned for RM Sothebys Amelia Island

Early listings of lots for Amelia Island Concours week have revealed that RM Sotheby's will list a 1936 Horch Special Roadster Recreation. Few other details are provided by RM Sotheby's at this time and we expect more to be forthcoming as the March 9 event date nears, but the rareness of Horch specimens in the USA suggests we may know some of the story already. From the photos released by RM Sotheby's, we can see it has silver and blue bodywork with a red interior. This all appears identica...
25 Sep 2018

Audi Considering Re-Launching Horch Brand Name

Rumors out of the press are suggesting that Audi is strongly considering re-use of the Horch brand name to denote its largest and most luxurious offering. Once one of the world's most luxurious marques, the Horch brand is currently one of the defunct brands owned by Audi and one of the brands represented in Ingolstadt's four-ring logo. From what we can tell, the rumor first appeared published in Automotive News by the very credible German automotive journalist Jens Meiners. Given the sour...
20 Aug 2018

Event Preview: Monterey Car Week

UPDATED: 08.20.2018 There’s no doubt that the Monterey Car Week has become a megalith for the car enthusiast world, and also specifically for the Audi enthusiast niche. Events like Legends of the Autobahn have been a mainstay for Audi enthusiasts as part of Monterey for years now, but even more stepped up presence by Audi including the just-announced Audi PB 18 concept car introduction,  plus a clustering of many other activities helps make the week a can’t miss for four ring fans. W...
1 Aug 2018

1934 Horch 780B Cabriolet Headed to Bonhams Monterey Auction

With Monterey Car Week looming, including a great number of classic car auctions, it's worth keeping track of places to be and events not to miss. Earlier this week we provided a general breakdown of the highly crowded Monterey Car Week schedule. Now, we're happy to add to that list with a callout to Bonhams' Quail Lodge Auction. Bonhams is quickly becoming the auction not to miss for Audi enthusiasts. Last year included a Sport quattro as part of a Group B collection, and also a pre-war ...
10 Feb 2018

1936 Horch in Bonhams Amelia Island Auction

Cars from Audi are still a rare thing at American top level collector car auctions. In as much, you might be surprised to know that we tend to see the brand's pre-war Auto Union offerings on the block as often as we see any of the modern classics. Take for instance this 1936 Horch 853 Roadster set to sell at the Bonhams auction at Amelia Island next month. Cars like this Horch were built in far fewer numbers than modern cars such as the ur quattro, likely closer to the uber rare homologat...
22 Sep 2017

Monterey Car Week: Bonham’s Quail Auction Preview

  There are any number of auctions going on in Monterey during car week, each by well established auction houses. For Audi enthusiasts though, there was just one this year that couldn’t be missed and that was the Bonhams sale held on the grounds of The Quail country club. First and foremost, the Bonhams sale featured an array of Group B rally cars, primarily in road-going homologation form. Obviously, it was an Audi Sport quattro amongst that mix that drew our eye most directly. Tha...