quattro Magazine: Taking the 2019 Audi Q8 to the extreme in the American West

words: George Achorn, photos: Audi of America (Jim Fets) Editor’s note: This article originally ran in the q2_2019 issue of quattro magazine. Is it a “crossover” or an “SUV”? I was in the weeds in more ways than one with an Audi of America product planner in remote and frigid Colorado philosophizing over just what the new Audi Q8 is. I’d called it a “crossover”. He argued “SUV”. From his perspective, an SUV is a more attractive term... at least in the American market. SUV in...

Find of the Day: 2014 Audi allroad Premium Plus – Former fortitude.com Project Car

words: Bill, photos: George Achorn For every single Find of the Day vehicles I've featured, I've never had a personal attachment nor even seen one in person...with the exception of this car. This car is owned by our Editor-in-Chief of quattro Magazine, George Achorn. George used to be the one of the owners of Vortex Media Group (vwvortex.com, fourtitude.com, swedespeed.com) but sold the sites in 2015. We were fortunate enough to snap him up when he came back onto the scene. As such, t...

S1:E3 Unfair Advantage Podcast: I talk with quattro Magazine Editor George Achorn and the Book’s New Look

The third episode of our podcast Unfair Advantage is now available on iTunes. In this episode, I (Bill Cho) sit down with George Achorn and talk  about his background in the Audi space, plus a look at the redesign of quattro Magazine and a preview of the upcoming Q2 2019 issue due out very soon. For those who don’t know George, google him but I’ll give you a brief rundown here anyway. At a very young age, George was into cars and had already been bitten by the modification bug. He foun...

S1:E2 Unfair Advantage Podcast: Catching Up With Will Barber, Audi of America After Sales and Liaison to the Club

The second episode of our new podcast Unfair Advantage is now available on iTunes. In this one, we (quattro Magazine editor George Achorn and events manager Bill Cho) head to Audi of America headquarters in Herndon, VA to catch up with Will Barber, current Audi of America Liaison to Audi Club. In addition to his tenure at Audi working with the after-sales business, Will's professional past lives include editor at Fourtitude.com and VWvortex.com, and online marketer for AWE Tuning. Oh an...

Marqued Man: First Velociraptors…Now quattro

words: George Achorn, photo: Denis Podmarkov Editor's note: This article originally ran in the Q1 2019 issue of quattro magazine. Editor-in-chief, George Achorn, explains why the magazine was redesigned. Over the holiday weekend, while running errands in our family Q7, I found myself listening to a talk show. The guest was an author of a book about dinosaurs and something he said really struck me. “Whenever I hear the word ‘dinosaur’ used as a put down for something obsolete, I get angry....

No Blind Eye with the ur Social Network

words: George Achorn, photos: Denis Podmarkov As I’ve shifted a cog jumping from web community to Audi Club over the past year, the advantage of a tight-knit organization some 10,000 strong is becoming more and more apparent by the day. Take for example the purchase of a weathered ur quattro blindly from some 1,600 miles away. It all started as most fantasy transactions do. A well-worn but apparently equally well-loved iconic ur quattro was listed on Facebook’s Small Chassis Audi G...