Formula 1 Archives - Audi Club North America

8 Apr 2024

Jacques Villeneuve’s Pink Audi exclusive RS 6 Avant

[gallery link="file" columns="1" size="full" ids="99210"] Retired F1 driver Jacques Villeneuve turns 53 tomorrow (April 9), and it appears a birthday present to himself is this highly unique Audi exclusive RS 6 Avant sourced from Audi Zentrum Varese in Italy. The obviously pink paint is only the beginning of its special elements though, as the 1997 F1 champion and his partner-in-crime Audi Sport Manager Mirko Monteforte worked to include further colors from the design of Villeneuve’s unique...

21 Mar 2024

Audi do Brasil and Senna Brands Announce Partnership

[gallery link="file" columns="1" size="full" ids="98722"] São Paulo, Brazil – On the eve of Ayrton Senna’s birthday, Audi do Brasil and Senna Brands announce an unprecedented partnership to celebrate the 30 years of operation of the four ring brand in Brazil and the legacy of the three-time world champion pilot. From May, Audi do Brasil and Senna Brands will come together to present an institutional campaign with brand actions and projects involving companies that celebrate 30 years of h...

8 Mar 2024

Audi Significantly Expands F1 Commitment

[gallery columns="1" link="file" size="full" ids="98030"] Supervisory Boards of Volkswagen AG and AUDI AG vote for complete takeover of Sauber Group Oliver Hoffmann takes over responsibility for Audi’s Formula 1 commitment and becomes Chairman of the Boards of Directors of Sauber Group Andreas Seidl will become CEO of the Audi F1 Team, and thus the face of Audi’s racing team Audi CEO Gernot Döllner to lead Technical Development division of AUDI AG [source: Audi AG] ...

28 Feb 2024

#UNLEASHED: Sauber Releases Brand Movie Ahead of 2024 Season

[gallery link="file" columns="1" size="full" ids="97815"] As the now Audi-owned Sauber F1 team heads into its first transitionary season following the departure of Alfa Romeo last year to the arrival of Audi Sport officially in 2026, it’s taking on a new identity as Stake F1 Team KICK Sauber. Hot off pre-season testing and ahead of the first round in Bahrain, they’ve released a video about the team. We’ve embedded it below, with Sauber’s statement on it below that. https://www.yout...

5 Feb 2024

Sauber Stake F1 Reveals C44, 2024 F1 Car

[gallery link="file" columns="1" size="full" ids="97063"] [source: Sauber Group] Hinwil, Switzerland – It’s not the kind of Formula One car you’ve ever seen before. Aggressive, exciting, different – both on track and off it: the Stake F1 Team C44 is finally in the open and it’s already got the world of motorsport talking. The 2024 challenger of Stake F1 Team was unveiled in the historic setting of London’s Guildhall, but there was nothing conventional or staid about it. Ther...

10 Jan 2024

Carrie Schreiner Joins Sauber F1 Academy Entry as Driver

[gallery columns="1" link="file" size="full" ids="95534"] The young German is the latest inductee in the Sauber Academy. [source: Sauber Group] Hinwil, Switzerland – There is a new addition to our roster of young, talented drivers, as Carrie Schreiner is announced as the team’s contender in the 2024 F1 Academy series. The 25-year-old German driver will be representing the team in the second season of the all-female series, racing one of the Campos Racing entries in our team’s colo...

3 Jan 2024

Sauber Rebrands as Stake F1 Team for 2024

[gallery link="file" columns="1" size="full" ids="95027"] Audi-owned Sauber continues to evolve as it prepares for the 2024 season. With the Alfa Romeo partnership now complete, Sauber has been revealing new sponsors (notably the Australian streaming service Kick), and now confirming a new website, new 2024 contender dubbed "C44", and also a new name - " The Stake F1 Team". Take over the Grid: unveiling Stake F1 Team [source: Sauber-Group] Hinwil, Switzerland – There will be a new, fresh b...

21 Dec 2023

New Audi Boss Döllner Expresses Commitment to F1 Project

[gallery link="none" columns="1" size="full" ids="94359"] photo: Audi AG There’ve been a lot of rumors swirling around Audi and its commitment to entering F1 in 2026. Though the Ingolstadt acquired the Sauber F1 team and has embarked on a major buildout of its German infrastructure including engine development, that hasn’t stopped F1-covering news platforms to share whispers of Porsche and even Toyota taking over the team in what has been suggested as a cost-cutting maneuver for Audi. ...

19 Dec 2023

Sauber F1 Re-Brands for Post-Alfa, Pre-Audi Seasons

[gallery link="none" columns="1" size="full" ids="94348"] photo: Sauber Group Now under Audi ownership, it’s been an expected change that Sauber F1 team would see its naming rights deal with Alfa Romeo come to a close at the end of 2023. That said, the team will still continue with its Ferrari engine commitments through the 2024 and 2025 season, so it also wasn’t expected to affix the four rings to the cars just yet. That’s where Kick.com comes into play. In an official press release...

15 Nov 2023

Lia Block Confirmed for 2024 F1 Academy Season

[gallery link="none" columns="1" size="full" ids="90456"] Lia Block hinted at an interest in open wheel when we interviewed her in the Unfair Advantage Podcast earlier this year (LISTEN HERE). That was just last summer, but it’s a been a hot minute since we spoke to her and a time where she landed a seat in the Extreme E series, won her class championship in SCCA Pro Rally, and now has earned herself an entry into F1 Academy, a stepping stone for young talent headed toward Formula 1. As ...

19 Oct 2023

Audi F1 Departure Rumors: Theories & What We Know

[gallery link="none" columns="1" size="full" ids="91907"] There are rumors floating around the motorsport press (here and here… and elsewhere) that Audi may be set to abandon its bid to join F1 in the 2026 season. While rumors are just that… rumors, they’re still worth analysis, and we also happened to be with Audi of America’s PR staff in Connecticut yesterday so had the chance to chat a bit off the record about what we’d heard. What the Press Rumors are Saying According to the sou...

14 Jul 2023

Audi F1 Focus to Also Impact RS Q e-tron Dakar Program

[gallery columns="1" size="full" link="file" ids="81646"] News broke earlier this week of Audi's focus F1 impacting customer racing programs, with no factory backed programs in 2024 and the ceasing of new car sales early next year. Now, it seems a decision on the Dakar program involving the RS Q e-tron rally raid vehicle has also been made, and the program will end after the 2024 event. In a clever reuse of technology, Audi Sport had developed the RS Q e-tron using its Formula E motor and 2...

22 Jun 2023

Neel Jani Signs as Simulator Driver for Audi F1 Power Unit Development

[gallery columns="1" size="full" link="file" ids="87061"] Swiss Neel Jani becomes simulator driver for powertrain development Focus on concept work and energy management Simulator at Neuburg site as development tool for hybrid powertrain [source: Audi AG] Audi is taking the next step in the development of the power unit for the Formula 1 project by signing a simulator driver. Swiss racing pro Neel Jani (39) is going to support the development of the Audi power unit with his versatile...

19 Apr 2023

F1 Rumor: Carlos Sainz Jr. Considering Move to Audi Sport / Sauber

[gallery columns="1" size="full" ids="85466"] News broke this morning from the racing world that Carlos Sainz Jr. is considering a move from Ferrari to Audi Sport's new F1 team beginning when the brand makes the switch to the four rings in 2026. Though not confirmed with Sainz Jr., Audi or Ferrari, the rumor has spread like wildfire across outlets including our link here from Sports Illustrated's FanNation F1 Briefings website. At Ferrari, Sainz Jr. continues to both drive alongside teammate C...

18 Apr 2023

Audi at Auto Shanghai 2023: All-Electric Booth and Tailored Offerings for China Audi at Auto Shanghai 2023

[gallery columns="1" size="full" ids="85447"] [source: Audi AG] At Auto Shanghai 2023, Audi and its two joint-venture partners – First Automotive Works (FAW) and SAIC Motor - showcase their product portfolio for China on a joint booth. Sustainable premium mobility is taking center stage with a lineup of all-electric Audi vehicles. The Formula 1 show car featuring the four rings’ signature livery as well as the Audi A6 Avant e-tron concept and the Audi urbansphere concept are displayed p...

18 Apr 2023

Audi Presents Formula 1 Project in China

[gallery columns="1" size="full" ids="85430"] [source: Audi AG] Audi is presenting its Formula 1 project in China for the first time from April 18 to 27: The F1 show car with the striking Audi Launch Livery is a central element of the brand’s presence at Auto Shanghai. Audi CEO Markus Duesmann has provided insight into the current progress of the project during the press conference. Under the motto “F1 Power made in Germany” the company is preparing to enter the top class of motorsport....

30 Jan 2023

Audi Acquires a Minority Stake in the Sauber Group Ahead of 2026 F1 Entry

[gallery link="none" columns="1" size="full" ids="79905"] Word came out today from Sauber Group that Audi bought a minority stake in Sauber this month ahead of Audi's entry in the 2026 Formula 1 season. After many years of rumors, Audi announced in August 2022 of its intention to race in the premier motorsport class and in September, Audi selected Sauber as its factory team. Read the statement from Sauber Group below: The Sauber Group is pleased to announce that, as per the plans outlined...

7 Dec 2022

Audi Already Part of Virtual Formula 1

[gallery link="none" columns="1" size="full" ids="80380"] source: Audi AG Show car with Audi F1 launch livery now available in the official EA SPORTS F1® 22 game Available for PlayStation, Xbox and PC Henrik Wenders, Head of Brand Audi: “I’m convinced that our show car will also win many fans in the virtual world” Formula 1 fans will have to wait a little longer before Audi competes in the top class of motorsport for the first time in early 2026. The virtual world is shortening the w...

2 Dec 2022

Audi Expands Competence Center Motorsport for its Formula 1 Project

[gallery link="none" columns="1" size="full" ids="79936"] source: Audi AG New building of around 3,000 square meters at the Neuburg facility New test benches for the development of the power unit Board Member for Technical Development Oliver Hoffmann: “The best possible conditions to be successful in the top class of motorsport” The Competence Center Motorsport at the Audi Neuburg facility is being expanded for the Formula 1 project. In a new building measuring around 3,000 square ...

26 Oct 2022

Audi Selects Sauber as Strategic Partner for Formula 1 Entry

[gallery link="none" columns="1" size="full" ids="78314"] source: Audi AG Traditional Swiss racing team to become Audi factory team from 2026 onwards Oliver Hoffmann, Member of the Board for Technical Development: “We are delighted to have such a competent and experienced partner for our Formula 1 project” Preparations for the development of the Audi Power Unit at the Neuburg facility are proceeding as planned The next important milestone on the road to the FIA Formula 1 World Champions...

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