14 Jul 2023

Audi F1 Focus to Also Impact RS Q e-tron Dakar Program

[gallery columns="1" size="full" link="file" ids="81646"] News broke earlier this week of Audi's focus F1 impacting customer racing programs, with no factory backed programs in 2024 and the ceasing of new car sales early next year. Now, it seems a decision on the Dakar program involving the RS Q e-tron rally raid vehicle has also been made, and the program will end after the 2024 event. In a clever reuse of technology, Audi Sport had developed the RS Q e-tron using its Formula E motor and 2...
22 Jun 2023

Neel Jani Signs as Simulator Driver for Audi F1 Power Unit Development

[gallery columns="1" size="full" link="file" ids="87061"] Swiss Neel Jani becomes simulator driver for powertrain development Focus on concept work and energy management Simulator at Neuburg site as development tool for hybrid powertrain [source: Audi AG] Audi is taking the next step in the development of the power unit for the Formula 1 project by signing a simulator driver. Swiss racing pro Neel Jani (39) is going to support the development of the Audi power unit with his versatile...
19 Apr 2023

F1 Rumor: Carlos Sainz Jr. Considering Move to Audi Sport / Sauber

[gallery columns="1" size="full" ids="85466"] News broke this morning from the racing world that Carlos Sainz Jr. is considering a move from Ferrari to Audi Sport's new F1 team beginning when the brand makes the switch to the four rings in 2026. Though not confirmed with Sainz Jr., Audi or Ferrari, the rumor has spread like wildfire across outlets including our link here from Sports Illustrated's FanNation F1 Briefings website. At Ferrari, Sainz Jr. continues to both drive alongside teammate C...
18 Apr 2023

Audi at Auto Shanghai 2023: All-Electric Booth and Tailored Offerings for China Audi at Auto Shanghai 2023

[gallery columns="1" size="full" ids="85447"] [source: Audi AG] At Auto Shanghai 2023, Audi and its two joint-venture partners – First Automotive Works (FAW) and SAIC Motor - showcase their product portfolio for China on a joint booth. Sustainable premium mobility is taking center stage with a lineup of all-electric Audi vehicles. The Formula 1 show car featuring the four rings’ signature livery as well as the Audi A6 Avant e-tron concept and the Audi urbansphere concept are displayed p...
18 Apr 2023

Audi Presents Formula 1 Project in China

[gallery columns="1" size="full" ids="85430"] [source: Audi AG] Audi is presenting its Formula 1 project in China for the first time from April 18 to 27: The F1 show car with the striking Audi Launch Livery is a central element of the brand’s presence at Auto Shanghai. Audi CEO Markus Duesmann has provided insight into the current progress of the project during the press conference. Under the motto “F1 Power made in Germany” the company is preparing to enter the top class of motorsport....
30 Jan 2023

Audi Acquires a Minority Stake in the Sauber Group Ahead of 2026 F1 Entry

[gallery link="none" columns="1" size="full" ids="79905"] Word came out today from Sauber Group that Audi bought a minority stake in Sauber this month ahead of Audi's entry in the 2026 Formula 1 season. After many years of rumors, Audi announced in August 2022 of its intention to race in the premier motorsport class and in September, Audi selected Sauber as its factory team. Read the statement from Sauber Group below: The Sauber Group is pleased to announce that, as per the plans outlined...
Mon, Jan 30 , 2023 Bill
7 Dec 2022

Audi Already Part of Virtual Formula 1

[gallery link="none" columns="1" size="full" ids="80380"] source: Audi AG Show car with Audi F1 launch livery now available in the official EA SPORTS F1® 22 game Available for PlayStation, Xbox and PC Henrik Wenders, Head of Brand Audi: “I’m convinced that our show car will also win many fans in the virtual world” Formula 1 fans will have to wait a little longer before Audi competes in the top class of motorsport for the first time in early 2026. The virtual world is shortening the w...
Wed, Dec 07 , 2022 Bill
2 Dec 2022

Audi Expands Competence Center Motorsport for its Formula 1 Project

[gallery link="none" columns="1" size="full" ids="79936"] source: Audi AG New building of around 3,000 square meters at the Neuburg facility New test benches for the development of the power unit Board Member for Technical Development Oliver Hoffmann: “The best possible conditions to be successful in the top class of motorsport” The Competence Center Motorsport at the Audi Neuburg facility is being expanded for the Formula 1 project. In a new building measuring around 3,000 square ...
Fri, Dec 02 , 2022 Bill
26 Oct 2022

Audi Selects Sauber as Strategic Partner for Formula 1 Entry

[gallery link="none" columns="1" size="full" ids="78314"] source: Audi AG Traditional Swiss racing team to become Audi factory team from 2026 onwards Oliver Hoffmann, Member of the Board for Technical Development: “We are delighted to have such a competent and experienced partner for our Formula 1 project” Preparations for the development of the Audi Power Unit at the Neuburg facility are proceeding as planned The next important milestone on the road to the FIA Formula 1 World Champions...
Wed, Oct 26 , 2022 Bill
26 Aug 2022

This Is It. Audi Reveals F1 Plans Officially.

[gallery link="none" columns="1" size="full" ids="75472"] [source: Audi Sport] Development of a power unit for the premier class of motorsport from the 2026 season Hybrid power unit will be developed at the Audi Sport facility in Neuburg an der Donau under Adam Baker’s leadership New rules focusing on sustainability and cost efficiency are important factors for getting involved Change at Audi Sport: after successful restructure, Julius Seebach passes the baton to Rolf Michl Audi enters th...
15 Nov 2021

Audi To Buy McLaren? McLaren Says No

[gallery link="none" columns="1" size="full" ids="65873"] words: Bill, photos: Audi AG I woke up this morning with an explosion of news that Audi and BMW were buying McLaren: BMW buying the car segment and Audi buying the motorsport division i.e. F1. Just Google "Audi, McLaren" and you will see many articles proclaiming this. BMW stated earlier that they were not interested in McLaren Automotive but rumors still stated that Audi was "open for discussion". Audi Sport fans have been teased with ...
Mon, Nov 15 , 2021 Bill