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São Paulo, Brazil – On the eve of Ayrton Senna’s birthday, Audi do Brasil and Senna Brands announce an unprecedented partnership to celebrate the 30 years of operation of the four ring brand in Brazil and the legacy of the three-time world champion pilot. From May, Audi do Brasil and Senna Brands will come together to present an institutional campaign with brand actions and projects involving companies that celebrate 30 years of h...
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Supervisory Boards of Volkswagen AG and AUDI AG vote for complete takeover of Sauber Group
Oliver Hoffmann takes over responsibility for Audi’s Formula 1 commitment and becomes Chairman of the Boards of Directors of Sauber Group
Andreas Seidl will become CEO of the Audi F1 Team, and thus the face of Audi’s racing team
Audi CEO Gernot Döllner to lead Technical Development division of AUDI AG
[source: Audi AG]
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As the now Audi-owned Sauber F1 team heads into its first transitionary season following the departure of Alfa Romeo last year to the arrival of Audi Sport officially in 2026, it’s taking on a new identity as Stake F1 Team KICK Sauber. Hot off pre-season testing and ahead of the first round in Bahrain, they’ve released a video about the team. We’ve embedded it below, with Sauber’s statement on it below that.
https://www.yout...
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[source: Sauber Group]
Hinwil, Switzerland – It’s not the kind of Formula One car you’ve ever seen before. Aggressive, exciting, different – both on track and off it: the Stake F1 Team C44 is finally in the open and it’s already got the world of motorsport talking.
The 2024 challenger of Stake F1 Team was unveiled in the historic setting of London’s Guildhall, but there was nothing conventional or staid about it. Ther...
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The young German is the latest inductee in the Sauber Academy.
[source: Sauber Group]
Hinwil, Switzerland – There is a new addition to our roster of young, talented drivers, as Carrie Schreiner is announced as the team’s contender in the 2024 F1 Academy series. The 25-year-old German driver will be representing the team in the second season of the all-female series, racing one of the Campos Racing entries in our team’s colo...
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Audi-owned Sauber continues to evolve as it prepares for the 2024 season. With the Alfa Romeo partnership now complete, Sauber has been revealing new sponsors (notably the Australian streaming service Kick), and now confirming a new website, new 2024 contender dubbed "C44", and also a new name - " The Stake F1 Team".
Take over the Grid: unveiling Stake F1 Team
[source: Sauber-Group]
Hinwil, Switzerland – There will be a new, fresh b...
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photo: Audi AG
There’ve been a lot of rumors swirling around Audi and its commitment to entering F1 in 2026. Though the Ingolstadt acquired the Sauber F1 team and has embarked on a major buildout of its German infrastructure including engine development, that hasn’t stopped F1-covering news platforms to share whispers of Porsche and even Toyota taking over the team in what has been suggested as a cost-cutting maneuver for Audi. ...
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photo: Sauber Group
Now under Audi ownership, it’s been an expected change that Sauber F1 team would see its naming rights deal with Alfa Romeo come to a close at the end of 2023. That said, the team will still continue with its Ferrari engine commitments through the 2024 and 2025 season, so it also wasn’t expected to affix the four rings to the cars just yet. That’s where Kick.com comes into play. In an official press release...
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Lia Block hinted at an interest in open wheel when we interviewed her in the Unfair Advantage Podcast earlier this year (LISTEN HERE). That was just last summer, but it’s a been a hot minute since we spoke to her and a time where she landed a seat in the Extreme E series, won her class championship in SCCA Pro Rally, and now has earned herself an entry into F1 Academy, a stepping stone for young talent headed toward Formula 1.
As ...
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There are rumors floating around the motorsport press (here and here… and elsewhere) that Audi may be set to abandon its bid to join F1 in the 2026 season. While rumors are just that… rumors, they’re still worth analysis, and we also happened to be with Audi of America’s PR staff in Connecticut yesterday so had the chance to chat a bit off the record about what we’d heard.
What the Press Rumors are Saying
According to the sou...
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Swiss Neel Jani becomes simulator driver for powertrain development
Focus on concept work and energy management
Simulator at Neuburg site as development tool for hybrid powertrain
[source: Audi AG]
Audi is taking the next step in the development of the power unit for the Formula 1 project by signing a simulator driver. Swiss racing pro Neel Jani (39) is going to support the development of the Audi power unit with his versatile...
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News broke this morning from the racing world that Carlos Sainz Jr. is considering a move from Ferrari to Audi Sport's new F1 team beginning when the brand makes the switch to the four rings in 2026. Though not confirmed with Sainz Jr., Audi or Ferrari, the rumor has spread like wildfire across outlets including our link here from Sports Illustrated's FanNation F1 Briefings website.
At Ferrari, Sainz Jr. continues to both drive alongside teammate C...
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[source: Audi AG]
At Auto Shanghai 2023, Audi and its two joint-venture partners – First Automotive Works (FAW) and SAIC Motor - showcase their product portfolio for China on a joint booth. Sustainable premium mobility is taking center stage with a lineup of all-electric Audi vehicles. The Formula 1 show car featuring the four rings’ signature livery as well as the Audi A6 Avant e-tron concept and the Audi urbansphere concept are displayed p...
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[source: Audi AG]
Audi is presenting its Formula 1 project in China for the first time from April 18 to 27: The F1 show car with the striking Audi Launch Livery is a central element of the brand’s presence at Auto Shanghai. Audi CEO Markus Duesmann has provided insight into the current progress of the project during the press conference.
Under the motto “F1 Power made in Germany” the company is preparing to enter the top class of motorsport....
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Word came out today from Sauber Group that Audi bought a minority stake in Sauber this month ahead of Audi's entry in the 2026 Formula 1 season. After many years of rumors, Audi announced in August 2022 of its intention to race in the premier motorsport class and in September, Audi selected Sauber as its factory team. Read the statement from Sauber Group below:
The Sauber Group is pleased to announce that, as per the plans outlined...
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source: Audi AG
Traditional Swiss racing team to become Audi factory team from 2026 onwards
Oliver Hoffmann, Member of the Board for Technical Development: “We are delighted to have such a competent and experienced partner for our Formula 1 project”
Preparations for the development of the Audi Power Unit at the Neuburg facility are proceeding as planned
The next important milestone on the road to the FIA Formula 1 World Champions...
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[source: Audi Sport]
Development of a power unit for the premier class of motorsport from the 2026 season
Hybrid power unit will be developed at the Audi Sport facility in Neuburg an der Donau under Adam Baker’s leadership
New rules focusing on sustainability and cost efficiency are important factors for getting involved
Change at Audi Sport: after successful restructure, Julius Seebach passes the baton to Rolf Michl
Audi enters th...
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words: Bill, photos: Audi AG
I woke up this morning with an explosion of news that Audi and BMW were buying McLaren: BMW buying the car segment and Audi buying the motorsport division i.e. F1. Just Google "Audi, McLaren" and you will see many articles proclaiming this. BMW stated earlier that they were not interested in McLaren Automotive but rumors still stated that Audi was "open for discussion". Audi Sport fans have been teased with ...