Digital Trends: Audi Streamlines Its Product Offerings To Appeal To Younger Buyers

[gallery link="none" columns="1" size="full" ids="32612"] source: Digital Trends Audi is simplifying its lineup to cut costs and increase profits. The automaker has already pared down its line by 27% as it aims for an eventual 45% reduction. Audi believes more youthful shoppers aren’t going to want the same things older customers desire. Most people younger than 35 have less spending money than older buyers, and Audi believes the company must start concentrating on smaller, less expensi...
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Digital Trends: Audi Balances Carsharing, EVs, And Sports Cars As It Prepares For The 2020s

[gallery columns="1" size="full" ids="33622"] source: Digital Trends Digital Trends sat down with some of Audi's top executives to learn about how the company sees itself evolving during the 2020s. Audi introduced two completely different cars during the 2019 Frankfurt Auto Show. Its go-fast Audi Sport division presented the second-generation RS 7, a 600-horsepower fastback powered by a sonorous V8 engine. The company also unveiled a highly futuristic design study named AI:Trail (...
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