6 Mar 2024

Audi UK Presents Wilderness

[gallery link="file" columns="1" size="full" ids="97902"] Milton Keynes, UK - Audi is thrilled to announce its headline partnership with Wilderness, an extraordinary four-day extravaganza in the idyllic landscape of Cornbury Park, near Oxford. A first for both, there is a natural meeting of minds between Wilderness and Audi, who share a belief that experience is everything and are mutually passionate about electrifying the future. [source: Audi UK] The relationship between Audi and Wild...
13 Feb 2024

First Look: The New & Improved Audi S3

[gallery columns="1" link="file" size="full" ids="97271"] Power boost for 2.0-litre TFSI hikes output to 333PS and 420Nm Torque splitter increases agility and stability on the move Larger brakes and performance tyres optimise handling [source: Audi UK] Ingolstadt/Salalah – Challenging curves, steep mountain passes – the roads around Salalah in Oman offer ideal conditions for a first test with the Audi S3, which provides driving dynamics on a new level. Still shrouded in its ...
8 Jan 2024

Audi UK Cements Position as Number One Premium Brand

[gallery columns="1" link="file" size="full" ids="95284"] Audi UK secures record 2023 market share with 7.22 per cent Third consecutive year Audi UK secures number one premium brand spot Sales of battery electric vehicles up 85 per cent to 24,773 Plug-in hybrid vehicle sales up 99 per cent One in four new Audis sold in 2023 had a plug [source: Audi UK] Milton Keynes, UK – Audi UK ended 2023 as the UK’s number one premium car brand – the third consecutive year the bra...
21 Nov 2023

25 Years Young – Audi UK Celebrates TT Milestone in the Isle of Man

[gallery link="none" columns="1" size="full" ids="93345"] source: Audi UK Acclaimed Audi sports car celebrates 25 years in production Over 157,000 UK specification examples delivered since original launch in 1998 Audi UK travels to the Isle of Man race location that inspired the TT name to mark the occasion First generation TT from Audi UK heritage fleet joins TTS Roadster Final Edition and TT RS Iconic Edition for final photo call The Audi TT – one of the most evocative and transformative m...
Tue, Nov 21 , 2023 Bill
13 Jul 2023

Audi at the 2023 Goodwood Festival of Speed: S1 e-tron quattro Hoonitron to make UK debut

[gallery columns="1" link="file" size="full" ids="74909"] Audi S1 e-tron quattro Hoonitron to tackle the hillclimbRacing legend Tom Kristensen will take to the wheelDakar racer RS Q e-tron to make UK debutTrio of Le Mans 24hrs icons - R8, R10 and R18 -  mark 100 years of the raceHannu Mikkola’s quattro rally cars to be driven by his sons Juha and Vesa    [source: Audi UK] Milton Keynes, July 10, 2023 – Audi will celebrate its achievements in motorsport at this year’s Goodwood Fe...
21 Mar 2023

Audi Gears Up to Go Off-Road: The Audi Electric Mountain Bike Powered by Fantic

[gallery link="none" columns="1" size="full" ids="84478"] source: Audi UK Editor's Note: This is available from Audi UK only Audi continues expansion of e-mobility products Design inspired by the ultimate off-roader the Audi RS Q e-tron Dakar racer Customers can register interest through Audi Genuine Accessories Three sizes available with prices starting from £8,499 Audi is expanding its range of e-mobility products with the launch of the limited run Audi electric mountain bike powered by Fan...
Tue, Mar 21 , 2023 Bill
16 Feb 2023

Audi UK Announces TT Final Edition: 25 Years of a Design Icon

[gallery link="none" columns="1" size="full" ids="83300"] source: Audi UK 2023 marks 25th anniversary of iconic Audi TT Final Edition benefits from unique styling features Generous specification brings enhanced customer offering On sale from March priced from £41,910(RRP) For 25 years the iconic Audi TT has been a trailblazer in the sports car segment and to celebrate its success story Audi UK is launching a highly-specified Final Edition as production draws to a close. On sale from March, pr...
Thu, Feb 16 , 2023 Bill
26 May 2021

Go Behind the Rings with Audi

[gallery link="none" columns="1" size="full" ids="61097"] source: Audi UK Debut eight-part podcast series lifts veil on legendary car manufacturer A brand-new eight-part podcast series, Audi | Behind the Rings, launches this week, lifting the veil on one of the most famous and iconic brands in motoring. The eight 30-minute episodes tell the story of Audi through past, present and future via a series of lively, informal and entertaining conversations. Host Alex Goy, authority on all things ...
Wed, May 26 , 2021 Bill
21 Aug 2020

New Black Edition Headlines e-tron Lineup Improvements & Expansion in UK

[gallery link="none" columns="1" size="full" ids="50948"] source: Audi UK e-tron models benefit from technology upgrade and improvements to trim structure designed to make the selection process more straightforward Five-level trim structure for e-tron 50 quattro and 55 quattro SUV headed by new Black Edition and Vorsprung options Choice of S line, Launch Edition and new Vorsprung trims for e-tron Sportback models Digital Matrix LED lighting debuts in Vorsprung versions Latest...
Fri, Aug 21 , 2020 Bill
20 May 2020

Sparking a Revolution – New Audi Plug-In Hybrid Models Built on Three Decades of Expertise

[gallery link="none" columns="1" size="full" ids="47662"] source: Audi UK As Audi prepares to launch a range of new plug-in hybrid electric models in the UK, we take a look back at the company’s first hybrid model, the 100 Avant quattro Duo of 1989 Audi Duo paved the way for hybrid technology three decades ago Plug-in charging and energy-regenerative braking pioneered in 1989 Audi 100 Avant quattro Duo, which was followed by Audi 100 Avant Duo in 1991 and Audi A4 Avant Duo in 1997 Lessons lea...
Wed, May 20 , 2020 Bill
20 May 2020

Gripped by quattro – Celebrating Forty Years of the Audi All-Wheel Drive Road and Rally Icon

[gallery link="none" columns="1" size="full" ids="47636"] source: Audi UK Harald Demuth – Developing the new secret Audi rally weapon David Ingram – Hoisting the quattro high above the capital Phil Short – Winning in a rally quattro first time out Graham Rood – Plotting the route to victory Norman Gault – Amping the power up to 700PS The cars – Rallying with many types of quattro The game-changing Audi quattro made its UK debut in London in 1980. Here, five former members of the Au...
Wed, May 20 , 2020 Bill
17 Feb 2020

The Audi RS 4 Avant Bronze Edition

[gallery link="none" columns="1" size="full" ids="43508"] words: Bill, press & photos: Audi UK Why do I keep torturing our North American fans with news of unobtainable Audi models? Maybe because at one point, I thought the US would never see a new RS 6 Avant yet here we are... Audi UK has just revealed the RS 4 Avant Bronze Edition. This £82,395 ($107,145.22 USD) super Avant is painted in Vesuvius Grey with black details and of course, bronze wheels. The sliver lining? The UK will only ...
Mon, Feb 17 , 2020 Bill
26 Jun 2019

Biturbo V8 with Titanic Torque – The New Audi SQ8 TDI

source: Audi UK Range-topping Audi SUV achieves ‘S’ model status through a V8 TDI with 900Nm and advanced chassis technology including active roll stabilisation Most-powerful diesel engine on the European market – biturbo V8 with 435 metric horsepower and 900Nm of torque Touch response operation, extensive connection, many assist systems Available in the UK from July in SQ8 TDI and SQ8 TDI Vorsprung forms Active roll stabilisation, all-wheel steering and sport differential for Vorsprung ...
Wed, Jun 26 , 2019 Bill
25 Apr 2019

A Shade More Appealing – The New Audi A6 Black Editions

source: Audi UK Popular Black Edition specification option becomes available for all variants in the latest A6 Saloon and Avant range New top tier specification for the A6 Saloon and Avant range Builds on S line model equipment with black exterior detailing, privacy glass and larger wheels finished in matt titanium OTR prices from £44,635 – available in conjunction with all engine options  Darkness falls on the Audi A6 range again this month as the popular Black Edition ...
Thu, Apr 25 , 2019 Bill
10 Jul 2018

Ultra-Limited Edition R8 for UK Forges Even Closer Motorsport Links

source: Audi UK Five unique Audi Sport Performance Parts R8 Editions bound for the UK Featuring three-way adjustable coilover suspension, downforce-enhancing CFRP aero kit and lightweight 20-inch fully milled wheels with cup tyres Naturally aspirated V10 with 610PS and 560Nm Each of the five examples will be finished exclusively in Misano red and priced at £176,560 OTR Devotees of the Audi R8 in the UK will have just five chances to secure a particularly special Audi Sport ...
30 Apr 2018

Audi exclusive RS 3 in #2D8 Green

  We're not 100% sure this is the color code #2D8  known simply as "Green" on the standard Audi exclusive color chart, but there's really nothing else like it in the "standard" offering from Audi's in-house tailoring department. What we are 100% sure of is that Audi UK's PR photography is on point in choosing such a special build for a photo shoot. To our eye, this is the exact same green Audi of America put on five of its Color.Storm mix of S3s run in the pre-facelift genera...
25 Apr 2018

Different Takes on Audi RS 5 Wheels

  Okay, so we've seen some critique of the wheel design on the new RS 5 coupé. While we don't take issue, a recent thread on our Facebook group seems to find a consensus (at least of the most outspoken) that they look like something you'd find from another manufacturer. We disagree, and here's why. What you see above is an RS 5 currently in stock at Walter's Audi in Riverside, CA and shot by James Lee of Food4Audis. As you can see, the dealership has foregone the typical gloss black...
1 Feb 2018

Video: Audi UK Cools Down with the RS 4 Avant

words: Bill Cho, video: Audi UK They say silence is golden and at first, this video may seem silent since there is no dialogue. But listen carefully and you'll find it golden. From the engine fan to the sizzling brakes, this RS 4 Avant has been driven hard but won't go to bed quietly. Audi UK brings us this cool ad of the vehicle that we in the States want (real bad) but probably won't get. So we just have to be satisfied with these videos and if they are as good as this one, I'm ok wi...
Thu, Feb 01 , 2018 Bill