23 May 2023

1-2-4-5-3: The Return of a Unique Concept

[gallery columns="1" size="full" ids="86463"] “At the time we said to ourselves: the TT is a real sports car, and a high-performance version of it simply belongs on the road.” -- Stephan Reil, former Head of Technical Development at quattro GmbH [source: Audi AG] After two RS 4 and RS 6 models, each in the mid-range, quattro GmbH presented its first compact class vehicle in 2009: the Audi TT RS. “We said to ourselves at the time: The TT is a real sports car, and a high-performance ...
23 May 2023

Audi R8: A Sports Car Icon Is Born

[gallery columns="1" size="full" ids="86459"] “There had never been a concept like this in the brand’s history; there were no role models.” -- Frank Lamberty, exterior designer of the first Audi R8 [source: Audi AG] A super sports car from Audi? The Audi Avus quattro and Audi quattro Spyder concept cars presented in 1991 already gave a first impression of this idea. When the vision finally became reality 15 years later, both customers and fans of the brand were thrilled: In 2006, t...
23 May 2023

Audi Sport GmbH Growth Years: Between Neckarsulm and Nürburgring

[gallery columns="1" size="full" ids="86425"] “After all, we had already created a brand. But Werner Frowein developed it further and not only laid the foundations but also built the first and second floors right away.”-- Thomas Degenhard, former Customer Consultant Vehicle Customization at quattro GmbH [source: Audi AG] 1998 simultaneously marks the beginning of a radical change for the then quattro GmbH in two respects. Having previously been based at AUDI AG’s headquarters in Ingolstadt...
19 May 2023

Audi Sport GmbH: High-performance Models Made by quattro

[gallery columns="1" size="full" ids="86373"] “Today, our brand is mature enough to offer complete vehicles in the exclusive niche segment.” -- Rudolf Gölz, former Managing Director of quattro GmbH, 1995 to 1998 [source: Audi AG] quattro GmbH systematically pursued the path of exclusive vehicle individualization and became a vehicle manufacturer in its own right in 1996. Under the motto “Experience individuality – Experience sportiness – Enjoy exclusivity,” the Audi subsidiary pr...
19 May 2023

Audi Sport GmbH: The Beginning, Creating a Brand Experience

[gallery columns="1" size="full" ids="86366"] “We were all extremely motivated to work on this new image and success for the Audi brand at quattro GmbH.” Anita Hofmayer, former employee of quattro GmbH [source: Audi AG] Audi Sport GmbH was founded on October 10, 1983, under the name “quattro GmbH” as a wholly owned subsidiary of AUDI AG. “quattro” already meant much more than the completely new transmission system with permanent all-wheel drive presented by Audi in 1980. The pione...
7 Dec 2022

Rolf Michl: “An Exciting Challenge”

[gallery link="none" columns="1" size="full" ids="80369"] source: Audi AG Head of Audi Motorsport in dual role also Managing Director Ambitious goals with motivated team for Dakar Rally Desert rallying demands first-class coordination Since September 1, Rolf Michl has been responsible for motorsport at Audi and is Managing Director of Audi Sport GmbH. The 44-year-old manager talks about the Dakar Rally, the complementation of the right and left hemispheres of the brain, the emotions that m...
10 Jun 2021

Audi Sport GmbH Now Has Largest Product Range Ever

[gallery link="none" columns="1" size="full" ids="61536"] source: Audi AG Delivery figures for R and RS models hit record high Systematic electrification strategy in the high-performance segment Audi Sport GmbH had an epic year in 2020, delivering more than 29,300 vehicles to customers – a new record for the high-performance carmaker. With more than 15 R and RS models currently available, it now boasts its largest product range ever. And with its RS e-tron GT, Audi Sport has als...
19 Jan 2021

New Dual Leadership at Audi Sport GmbH

[gallery link="none" columns="1" size="full" ids="57321"] source: Audi AG Dr. Sebastian Grams completes the management team for the subsidiary Strategic focus on electrification – in motorsport as well as in series production Dynamic team with more than 1,300 employees at two locations An important new addition at Audi Sport GmbH: Dr. Sebastian Grams will complete the management team at the Audi high-performance operation starting March 1. He is assuming the helm of th...
1 May 2019

Big Changes at Audi Sport GmbH

source: Audi Sport Audi Sport GmbH to be managed in the future by Oliver Hoffmann and Julius Seebach Current Managing Director Michael-Julius Renz is to retire Julius Seebach appointed to the management Head of Sport Technology Oliver Hoffmann also to have overall responsibility as Audi’s Head of Development in Neckarsulm Oliver Hoffmann (42) and Julius Seebach (35) are to take over the management of Audi Sport GmbH on May 1, 2019. The current Managing Director, Mi...
11 May 2018

Ten Years of Audi Sport customer racing

[source: Audi Sport] Six models for top-class customer motorsport More than 50 championship titles worldwide Numerous synergies due to close affiliation within the Group Neuburg a. d. Donau - Audi Sport customer racing is celebrating its tenth anniversary. Following the presentation of the first generation of the Audi R8 LMS in 2008, the first customers relied on the GT3 sports car the following season – and immediately clinched three driver championship titles. To d...
16 Jan 2018

Event Report: Audi Sport Brand Launch in New York + The Full Photo Gallery

words and photos: George Achorn Editor’s Note: This story originally ran in the Summer 2017 issue of the Audi Club North America quattro quarterly print magazine. This time around, we’ve added the entire collection of photography shot on site at the Audi Sport launch. If you don’t receive quattro quarterly and wish to subscribe, join the Audi Club North America HERE. New York, NY – Highline Studios isn’t just a boastful moniker for a Manhattan-based video production company....
19 Dec 2017

Michael-Julius Renz Becomes Head of Audi Sport GmbH

source: Audi AG Chairman of the Board of Management at Audi, Rupert Stadler: “Michael Renz will firmly establish Audi Sport as a major player in the global market” Thanks to predecessor Stephan Winkelmann for restructuring the Audi subsidiary brand Extended model range for further growth Michael-Julius Renz (60) is due to become the new CEO of Audi Sport GmbH. He follows Stephan Winkelmann (53), who will leave at the turn of the year to become president of Bugatti....
12 Sep 2017

Frankfurt IAA: The New Audi RS 4 Avant

  Do you want the good news or the bad news first? It's hard to deny the excitement of a new Audi RS 4 Avant. RS cars started in the form of wagons, and the super estate car remains first and foremost an Audi domain. Yes others do it, but there's something special in the air when Audi reveals a new one. Make that new one based on the smaller and lighter B9 A4 chassis and using the fire-breathing biturbo V6 of the RS 5 and it's hard to look away. That's obviously all fantastic, but there'...