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In the 48 hours since news dropped of the RS 6 GT, we've seen a mix of responses. Some people love it and some hate it, which is perhaps not surprising for a station wagon fitted with racecar stripes. And while we tend to land on "love it" (surprised? this is Audi Club after all), what we love even more is pretty simple... the badges.
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It's at this point we're going to hat tip BM...
[caption id="attachment_91384" align="aligncenter" width="1600"] - Looking back on 40 years of Audi Sport GmbH with Audi’s head of design- Performance, aesthetics and functionality to shape the RS models of the future- Radically changed interiors to be featured also by upcoming high-performance cars[/caption]
Audi RS models thrill fans of the four rings thanks to their advantage in technology and styling. On the occasion of Audi Sport GmbH’s 40th anniversary, Head of Audi Design Marc L...
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source: Audi AG
Exclusive event for customers and fans at Audi Forum Neckarsulm
Exciting insights into four decades of Audi Sport GmbH
Rolf Michl, Managing Director Audi Sport GmbH: “Proud past, even stronger future”
Today marks the 40th anniversary of Audi Sport GmbH, which evolved from quattro GmbH. In early summer, Audi started the events to celebrate this anniversary in parallel with the Nürburgring 24 Hours and an exhibiti...
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source: Audi AG
To mark the 40th birthday of Audi Sport GmbH, which evolved from quattro GmbH founded in 1983, the company presents 40 exciting facts.
quattro and quattro GmbH: Audi registered the quattro brand in 1979. The term quattro (Italian for “four”) stands for the drivetrain of an automobile that transfers power to all four of its wheels. In March 1980, the brand with the four rings presented the quattro sports co...
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renderings: 4Rings.AI
Most know the Audi R8 ends production around the end of 2023, which leaves the brand of the four rings without a halo car of that caliber since the late 2000s. Now, word on the street (or rather via AutoCar Magazine in the UK) is that Audi Sport GmbH is moving forward with a successor with a mid-decade launch date expected.
According to the report, the project isn’t fully signed-off upon, but it is most definitely ...
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“At the time we said to ourselves: the TT is a real sports car, and a high-performance version of it simply belongs on the road.”
-- Stephan Reil, former Head of Technical Development at quattro GmbH
[source: Audi AG]
After two RS 4 and RS 6 models, each in the mid-range, quattro GmbH presented its first compact class vehicle in 2009: the Audi TT RS. “We said to ourselves at the time: The TT is a real sports car, and a high-performance ...
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“There had never been a concept like this in the brand’s history; there were no role models.”
-- Frank Lamberty, exterior designer of the first Audi R8
[source: Audi AG]
A super sports car from Audi? The Audi Avus quattro and Audi quattro Spyder concept cars presented in 1991 already gave a first impression of this idea. When the vision finally became reality 15 years later, both customers and fans of the brand were thrilled: In 2006, t...
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“After all, we had already created a brand. But Werner Frowein developed it further and not only laid the foundations but also built the first and second floors right away.”-- Thomas Degenhard, former Customer Consultant Vehicle Customization at quattro GmbH
[source: Audi AG]
1998 simultaneously marks the beginning of a radical change for the then quattro GmbH in two respects. Having previously been based at AUDI AG’s headquarters in Ingolstadt...
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“Today, our brand is mature enough to offer complete vehicles in the exclusive niche segment.”
-- Rudolf Gölz, former Managing Director of quattro GmbH, 1995 to 1998
[source: Audi AG]
quattro GmbH systematically pursued the path of exclusive vehicle individualization and became a vehicle manufacturer in its own right in 1996. Under the motto “Experience individuality – Experience sportiness – Enjoy exclusivity,” the Audi subsidiary pr...
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“We were all extremely motivated to work on this new image and success for the Audi brand at quattro GmbH.”
Anita Hofmayer, former employee of quattro GmbH
[source: Audi AG]
Audi Sport GmbH was founded on October 10, 1983, under the name “quattro GmbH” as a wholly owned subsidiary of AUDI AG. “quattro” already meant much more than the completely new transmission system with permanent all-wheel drive presented by Audi in 1980. The pione...
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source: Audi AG
Head of Audi Motorsport in dual role also Managing Director
Ambitious goals with motivated team for Dakar Rally
Desert rallying demands first-class coordination
Since September 1, Rolf Michl has been responsible for motorsport at Audi and is Managing Director of Audi Sport GmbH. The 44-year-old manager talks about the Dakar Rally, the complementation of the right and left hemispheres of the brain, the emotions that m...
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source: Audi AG
Delivery figures for R and RS models hit record high
Systematic electrification strategy in the high-performance segment
Audi Sport GmbH had an epic year in 2020, delivering more than 29,300 vehicles to customers – a new record for the high-performance carmaker. With more than 15 R and RS models currently available, it now boasts its largest product range ever. And with its RS e-tron GT, Audi Sport has als...
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source: Audi AG
Dr. Sebastian Grams completes the management team for the subsidiary
Strategic focus on electrification – in motorsport as well as in series production
Dynamic team with more than 1,300 employees at two locations
An important new addition at Audi Sport GmbH: Dr. Sebastian Grams will complete the management team at the Audi high-performance operation starting March 1. He is assuming the helm of th...
source: Audi Sport
Audi Sport GmbH to be managed in the future by Oliver Hoffmann and Julius Seebach
Current Managing Director Michael-Julius Renz is to retire
Julius Seebach appointed to the management
Head of Sport Technology Oliver Hoffmann also to have overall responsibility as Audi’s Head of Development in Neckarsulm
Oliver Hoffmann (42) and Julius Seebach (35) are to take over the management of Audi Sport GmbH on May 1, 2019. The current Managing Director, Mi...
[source: Audi Sport]
Six models for top-class customer motorsport
More than 50 championship titles worldwide
Numerous synergies due to close affiliation within the Group
Neuburg a. d. Donau -
Audi Sport customer racing is celebrating its tenth anniversary. Following the presentation of the first generation of the Audi R8 LMS in 2008, the first customers relied on the GT3 sports car the following season – and immediately clinched three driver championship titles. To d...
words and photos: George Achorn
Editor’s Note: This story originally ran in the Summer 2017 issue of the Audi Club North America quattro quarterly print magazine. This time around, we’ve added the entire collection of photography shot on site at the Audi Sport launch. If you don’t receive quattro quarterly and wish to subscribe, join the Audi Club North America HERE.
New York, NY – Highline Studios isn’t just a boastful moniker for a Manhattan-based video production company....
source: Audi AG
Chairman of the Board of Management at Audi, Rupert Stadler: “Michael Renz will firmly establish Audi Sport as a major player in the global market”
Thanks to predecessor Stephan Winkelmann for restructuring the Audi subsidiary brand
Extended model range for further growth
Michael-Julius Renz (60) is due to become the new CEO of Audi Sport GmbH. He follows Stephan Winkelmann (53), who will leave at the turn of the year to become president of Bugatti....
Do you want the good news or the bad news first? It's hard to deny the excitement of a new Audi RS 4 Avant. RS cars started in the form of wagons, and the super estate car remains first and foremost an Audi domain. Yes others do it, but there's something special in the air when Audi reveals a new one. Make that new one based on the smaller and lighter B9 A4 chassis and using the fire-breathing biturbo V6 of the RS 5 and it's hard to look away. That's obviously all fantastic, but there'...